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SeniorFull-time
Salary Range
$24,752 - $33,488 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Paid Acquisition Senior to join our team. This role focuses on developing and managing the paid acquisition strategy for the Business division.
Key Responsibilities
- →Centralize, structure and manage the online and offline media strategy (Google, Meta, LinkedIn, etc.) in a multicountry environment
- →Create and evolve customized acquisition models, including advanced audience segmentation and personalized landing pages
- →Implement and ensure complete and reliable tracking of all campaigns
- →Design and direct the creation of online media assets (creatives, messages, formats)
- →Act as a knowledge multiplier, training internal marketing teams in performance marketing
- →Manage performance daily, with a strong focus on KPIs, ROI and CAC
- →Define, test and evolve the attribution model
- →Work closely with Sales, Growth and Revenue Ops teams
Requirements
- ✓Solid experience in paid acquisition in an international context
- ✓Strong expertise in data: collection, analysis and strategic use to optimize marketing KPIs
- ✓Advanced technical knowledge of media, tracking and analytics platforms
- ✓Data-driven profile, results-oriented and business impact
- ✓Intellectual curiosity and continuous learning mindset
- ✓Strong strategic proposal capability, autonomy and sense of ownership
- ✓Excellent interpersonal and written communication skills
- ✓Familiarity with Salesforce CRM and tools like Slack and Google Workspace
