Local Search & SEO Manager at windownation

One Goal, One Passion – Growth is Everything at Window Nation   At Window Nation, we don’t just replace windows and doors – we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements. About the Role The Local Search & SEO Manager owns and scales Window Nation’s local search performance across 36+ markets. This role ensures we consistently capture high-intent demand across Google Business Profile, local directories, and organic search. You will own the full local search ecosystem: Google Business Profiles, Local Service Ads, listings, and local SEO, while driving measurable growth in traffic, rankings, and conversions. This is a hands-on, high-ownership role with clear accountability for performance. Success is defined by your ability to improve local visibility, increase conversions, and build a roadmap to scale results across markets. You’ll likely be a strong match if you: • Have owned local SEO performance for a multi-location business (5+ locations) • Have directly improved map pack rankings, traffic, and conversions • Work hands-on in Google Business Profile and/or LSA platforms • Can clearly connect your work to measurable outcomes • Operate at both execution and system level (scaling across markets) • Prefer ownership and accountability over advisory roles What You’ll Do • Own and optimize Google Business Profiles, Local Service Ads (LSA/GLSA), and local listings across all markets • Keep listings accurate, verified, and optimized, and resolve issues like suspensions, duplicates, and inconsistencies • Optimize service and location pages (metadata, internal linking) to capture high-intent search demand • Lead the strategy and execution of local landing pages aligned with SEO and paid media • Partner with technical teams to implement SEO improvements and maintain site health • Turn keyword insights into clear SEO briefs and scalable content workflows • Track and analyze rankings, traffic, and conversions to identify growth opportunities • Build and execute a local SEO roadmap to scale performance across markets • Collaborate with paid media, CRO/UX, and content teams to improve conversion outcomes • Communicate results, insights, and next steps to stakeholders Qualifications – What We’re Looking For Minimum Qualifications • 3+ years of SEO experience, including hands-on local SEO for multi-location businesses • Hands-on ownership of Google Business Profiles (multiple listings) • Experience with Local Service Ads (LSA/GLSA) • Proven impact on local rankings, traffic, or conversions (with measurable results) • Experience managing local listings and NAP consistency across platforms • Experience using SEO tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, BrightLocal) • Experience collaborating with paid media, technical, or content teams to implement SEO improvements Preferred Qualifications • Working knowledge of technical SEO fundamentals (indexing, crawlability, site structure) • Deeper ownership of local SEO performance • Experience in home services, lead generation, or similar multi-location B2C industries • Experience with local SEO/listings platforms (e.g., BrightLocal, Yext, Moz Local) • Experience building and executing a local SEO roadmap across multiple markets • Experience partnering with CRO/content teams to improve landing page performance • Track record of operating independently and driving results in a multi-market environment • Bachelor’s degree in Marketing, Communications, IT, or related field. • SEO certifications (e.g., Google Analytics Certification, SEMrush Academy, HubSpot SEO, BrightLocal Academy) Why Window Nation?   At Window Nation, we know that when our people grow, our company grows. We’re committed to helping you build a rewarding career while being part of a team that values hard work, reliability, and collaboration.   Pay Transparency: At Window Nation, compensation is determined based on skills, experience, and the requirements of the role. In addition to base pay, some positions are eligible for performance incentives. Final compensation will be based on a combination of factors, including the selected candidate’s experience, qualifications, and internal equity considerations.   Closing EEO/Diversity Statement   Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.   At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.   All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.