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SeniorFull-time
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
As we continue to grow, we’re looking for a Senior CRM Manager to own and elevate our Americas customer lifecycle strategy. 
Your Mission:
You will hold the vision for how we communicate with customers in the Americas. You will bridge the gap between our high-level CRM strategy and tactical execution, ensuring our customers receive the right message, at the right time, through the right channel.
• Leading the Team: You will manage, mentor, and inspire a team of 2+ CRM professionals. You will foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise.
• Define the Americas Strategy: You will own the end-to-end lifecycle strategy for our customers in NorthAm and LatAm. You will build sophisticated, automated journeys that drive activation, cross-sell and retention.
• Drive Commercial Impact: You will be responsible for key CRM metrics-improving conversion rates, reducing churn, and increasing lifetime value. You will use data to prove the value of your and your team’s work.
• Stakeholder Partnership: You will be the primary voice for Americas CRM across the company. You will partner deeply with NorthAm and LatAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.
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About Wise
Wise is a global financial services company that has revolutionized the way individuals and businesses manage international money transfers. Founded in 2011 in the UK by Taavet Hinrikus and Conrad Lucas, the company initially emerged as TransferWise before rebranding to Wise in 2021 to better reflect its broader mission of providing transparent, affordable, and efficient financial solutions. Operating in the fintech industry, Wise has established itself as a leader in cross-border payments, offering a more cost-effective alternative to traditional banking services. Its platform is designed to simplify the complexities of international transactions, making it accessible to a wide range of users. Wise provides a suite of products and services that include low-cost international money transfers, multi-currency accounts, and borderless payment solutions for freelancers and businesses. Key features of its platform include transparent fee structures, real exchange rates, and instant transfers, which set it apart from competitors. The company targets individuals who frequently send money abroad, digital nomads, expatriates, and small to medium-sized enterprises that require seamless cross-border financial operations. By eliminating hidden fees and offering competitive exchange rates, Wise has become a trusted choice for users seeking reliability and affordability in international finance. Wise has achieved significant milestones since its inception, including rapid global expansion with a presence in over 50 countries and processing billions of dollars in transactions annually. The company has secured substantial funding, becoming a unicorn in the fintech space, and has been recognized for its innovative approach to financial inclusion. Its unique value proposition lies in its commitment to transparency and fairness, challenging the traditional banking model by providing users with greater control over their money and reducing the barriers associated with international payments.
