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SeniorFull-time
Salary Range
$63,648 - $86,112 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Wise is seeking its first Senior Marketing Copywriter to join the Brand, Creative & Strategy team in Singapore. This role will focus on creating compelling copy that resonates with customers across the APAC market, helping to convert millions of new users to Wise.
Key Responsibilities
- →Write compelling marketing copy for campaigns across various channels including LINE, WeChat, TikTok, Reddit, YouTube, and ATL channels
- →Work with strategy and design teams to create copy for static, motion, carousel, and video assets
- →Adapt the Wise Tone of Voice to resonate with local audiences in Japan, Singapore, Malaysia, Philippines, and India
- →Brainstorm creative concepts and articulate customer pain points while positioning Wise as the solution
- →Present and sell ideas to different departments and stakeholders
- →Support the Brand, Creative & Strategy team in their mission to be the best partner to Marketing
Requirements
- ✓Deep understanding of the APAC market and its customers
- ✓Experience writing compelling marketing copy that drives conversion
- ✓Strong knowledge of various advertising platforms and what creative works best for each
- ✓Ability to adapt tone and messaging for different markets and channels
- ✓Excellent communication and presentation skills
- ✓Creative thinking and problem-solving abilities
