SEO Content Specialist - Japan at Wise

Wise is looking for a SEO Content Specialist to join our growing SEO Content team and grow new business customers through B2B content for our Japan market. This role will be based in our Tokyo office. Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links - but we do believe in great copy that inspires and helps readers to find answers. This role is for candidates with senior-level experience in developing long-term SEO content plans for websites and blogs. You will take the lead on the business content strategy for Wise’s JP blog and collaborate closely with freelance copywriters. We’re looking for candidates who understand the Japanese market, and speak English and Japanese to take care of our Japanese blog.  Japan is one of the biggest locales at Wise and we need you to accelerate its growth! The target audience is Japanese speaking people in Japan and abroad. This role is ideal for someone who is passionate about content creation, digital marketing, and/or SEO. If you already have some knowledge and experience in SEO, that is a huge plus!  At Wise we’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing is helping the end user.   Your Mission • Produce high quality SEO optimised business content in Japanese for Wise Japanese blog to help fuel adoption of Wise by business customers • Revisit, optimise and improve older articles to boost their performance • Own  your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process • Understand the nuances of business customers, identifying their specific needs, wants, and pain points within the Japanese market, ensuring Wise's products are presented as the right fit • Explain our products in an easy to understand way for the readers • Conduct keyword research to plan content that drives organic traffic to our blog and attract new business customers • Find, coordinate and manage a bunch of talented freelance writers • Edit copy - you’re not afraid to fix copy or make direct changes when necessary • Make data-driven decisions using a range of SEO and analytics tools • Know and proactively monitor the competitor landscape in your locale • Size up and prioritise content projects/initiatives based on high growth impact/potential  • Articulate and write-up the problem you're trying to solve as well as your hypothesis for how to fix it  • Communicate key insights and obstacles to the team and broader Marketing team • Collaborate with regional marketing channels and product managers to align and discover new content opportunities  • Follow frameworks - you will ensure our content follows legal, brand and PR guidelines