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SeniorFull-timeGitAI
Salary Range
$47,736 - $64,584 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a SEO Content Specialist to join our growing SEO Content team to focus on growing content for our Thailand market. This role will help accelerate Wise's growth in Thailand, one of the biggest opportunities in APAC.
Key Responsibilities
- →Produce high quality SEO optimised content in Thai for Wise’s Thailand blog to help fuel adoption of Wise’s products
- →Revisit, optimise and improve older articles to boost their performance
- →Own your content - from ideas to briefing, proofreading, editing and finally publishing articles
- →Understand the nuances of customers, identifying their specific needs, wants, and pain points within the Thai market
- →Explain our products in an easy to understand way for the readers
- →Conduct keyword research to plan content that drives organic traffic to our blog
- →Find, coordinate and manage a network of freelance writers and agencies
- →Edit copy and make data-driven decisions using SEO and analytics tools
- →Know and proactively monitor the competitor landscape in your locale
- →Size up and prioritise content projects/initiatives based on high growth impact/potential
- →Collaborate with regional marketing channels and product managers to align and discover new content opportunities
- →Follow frameworks to ensure content follows legal, brand and PR guidelines
Requirements
- ✓Extensive content writing experience in Thai language
- ✓General digital marketing background
- ✓Understanding of the Thailand market and proficiency in Thai
- ✓Strengths in developing long-term SEO content plans for websites and blogs
- ✓Experience with SEO and analytics tools
- ✓Ability to apply AI for content creation and automation
- ✓Experience with freelance writers and agencies
- ✓Data-driven decision making skills
- ✓Knowledge of competitor landscape
- ✓Ability to articulate and write-up problems and hypotheses
- ✓Communication skills to articulate insights and obstacles to the team
- ✓Ability to work autonomously with help from leads and team members
- ✓Flexibility in how you work
- ✓Experience in an international environment
