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SeniorFull-timeGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an experienced Digital Marketing Specialist to lead and execute Xsolla GCR (Greater China Region) digital marketing initiatives. This role focuses on driving scalable growth, qualified lead generation, and brand visibility through performance-focused digital channels.
Key Responsibilities
- →Plan, execute, and optimize SEO/SEM strategies across Baidu, Google, and Bing to drive high-quality traffic and leads.
- →Manage and optimize paid digital advertising campaigns across search, display, and social platforms to maximize conversions and ROI.
- →Own official website localization and civilization, ensuring content, messaging, UX, and conversion paths are aligned with local market behavior.
- →Collaborate with global teams to localize global campaigns, landing pages, and product messaging for the GCR market.
- →Oversee social media operations, including content planning, publishing, and performance analysis across regional platforms.
- →Lead social media content localization, transforming global content into locally relevant narratives.
- →Plan and execute webinars and online events as demand-generation channels for the local market.
- →Track performance metrics, analyze results, and continuously optimize digital campaigns using data-driven insights.
- →Work closely with marketing, business development, and product teams to align digital initiatives with business objectives.
Requirements
- ✓3–6 years of experience in digital marketing, performance marketing, or growth marketing.
- ✓Hands-on experience with SEO/SEM, paid advertising platforms, and social media marketing.
- ✓Proven experience in website localization, content localization, or regional digital marketing.
- ✓Strong analytical skills with a data-driven and performance-oriented mindset.
- ✓Experience in B2B, gaming, payment or technology industries is a plus.
- ✓Excellent communication and collaboration skills; English proficiency is required.
