Senior Marketing Manager - Website Experience (Remote First) at zensurance

About Us: Zensurance is redefining commercial insurance for Canadian businesses.  As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive. Zensurance has been recognized for its rapid growth and industry impact: ✅ Deloitte’s Technology Fast 50 (2023, 2024, 2025) ✅Deloitte’s Technology Fast 500 (2024, 2025) ✅ Top Insurance Employers (2022) At Zensurance, we value ownership, collaboration, and innovation. Our team thrives on solving complex challenges, challenging the status quo, and making a real impact in an industry ready for change.  If you're looking to build something meaningful in a fast-growing, customer-focused company, we’d love to hear from you! Reporting to the VP of Marketing, we're looking for a high-impact, commercially-minded leader to own the performance and monetization of Zensurance.com. This is not a maintenance role; it's a growth mandate. You'll be the "General Manager" of our most important sales channel, responsible for turning every visitor session into a measurable business outcome. You'll have full ownership of the website’s commercial health. Your mission is to move beyond static pages and create a dynamic, engaging, and highly personalized "digital storefront" that captures data, builds trust, and maximizes conversion at every stage of the funnel. The Mandate: Website Monetization & Merchandising • Commercial Ownership: Full accountability for website KPIs, including conversion rates (visit-to-app), bounce rates, and overall revenue per session. You will identify "leaks" in the funnel and design the strategies to plug them. • Onsite Merchandising & Hooks: Design and execute a promotional roadmap. You will be responsible for the "visual merchandising" of the site—creating compelling promotional hooks, seasonal offers, and high-converting CTAs that drive immediate action. • Engagement Tool Strategy: Identify and source interactive tools (e.g., coverage calculators, industry quizzes, or risk assessment tools) that provide value to visitors while gathering intent data to move them deeper into the funnel. • Growth Program Development: Design, scale, and measure onsite "value-add" programs (such as loyalty flows or partner perks). You will focus on making these programs intuitive, making the value proposition clear, and ensuring they drive higher checkout completion. • High-Velocity Experimentation: Lead our A/B and multivariate testing program. You will source the testing tools and design experiments—from layout shifts to messaging tests—to prove what drives the most revenue. • Audience Segmentation & Personalization: Develop a strategy to target different customer segments (by industry or buying stage) with tailored content sections and themes. A contractor and a consultant should have two distinct, high-relevance experiences on our site. The Mandate: Strategy, UX & Technical Fluency • Aesthetic & UX Leadership: Take a holistic view of the site to identify areas for modernization. You will work with the Design team to ensure the site's aesthetic is premium, modern, and high-trust. • Modern SEO & AI Strategy: Develop an organic growth strategy with a strong focus on the evolving landscape of AI-driven search, ensuring our technical footprint and content structures are built for the future. • Technical "Bridge" (WP Literacy): While you will partner with a dedicated WordPress Developer for complex builds, you must be "tech-fluent." You understand WordPress architecture, site footprints, and load-time optimization. You are comfortable making small administrative tweaks and managing the "admin" side of the house to keep marketing moving fast. • Data Capture for Non-Converters: Identify creative ways to engage and collect data from visitors who don’t convert on their first visit, building a long-term pipeline for the marketing team. What Success Looks Like: • Greater Monetization: A significant increase in the conversion rate from visitor to application across all key industries. • Higher Engagement: Lower bounce rates and increased adoption of onsite interactive tools. • Program Growth: Measurable lift in users engaging with and finding value in our "value-add" and perks programs. • Modernization: A faster, more intuitive, and visually modern website that outpaces our competitors. Requirements: • Experience: 6+ years in Growth Marketing, Digital Merchandising, or Website Experience Management. • Commercial DNA: You don't just care about "traffic"; you care about revenue. You have a proven track record of managing a high-traffic site with direct commercial outcomes. • The "Marketer's Eye": Strong UI/UX sensibilities. You can articulate why a design will or won't convert and can bridge the gap between "pretty" and "performant." • Tech-Fluent: You are deeply familiar with the WordPress ecosystem and basic front-end principles (HTML/CSS). You know how to talk to a developer to get complex things built right the first time. • Tool Expertise: Mastery of GA4, GTM, and A/B testing platforms (VWO, Optimizely, etc.). Benefits & Perks at Zensurance: At Zensurance, we know that when our people thrive, so does our business. That’s why we offer a flexible, people-first work environment designed to support your well-being, growth, and success. 💻 Work Your Way • Remote-first setup for added flexibility  • Home office allowance to create a comfortable workspace • Top-tier tech: "Office in a box" with all necessary tech equipment • Half days before public holidays: Enjoy half days before long weekends ❤️ Your Health, Your Way • Flexible health and dental plans for families, including mental health support • Health & personal spending accounts to invest in wellness your way • Parental leave top-up, because family comes first 🚀 Investing in Your Growth • Education assistance reimbursement for courses, conferences, books, and memberships • Opportunities to learn from industry experts and grow your career 🤝 Staying Connected • Weekly Friday huddles to share updates and connect across teams • Virtual & in-person team-building events to strengthen our culture We’re building something special. Come be a part of it! Who We Are: Business is hard work, but insurance doesn’t have to be! We empower business owners with simple, tech-driven insurance solutions through our online platform.  Our success is fueled by our team-oriented culture and four core values: DELIVER – We set ambitious goals and achieve them. INCLUDE – We foster an open and safe space for all. INTEGRITY – We do what’s right. INVENT – We create straightforward, innovative solutions. AI Tools and Your Interview: We know AI is a valuable tool, and you're welcome to use it to prepare for your interview. However, please don't use AI assistants during the live interview itself. We want to have an authentic conversation with you, and using AI during the interview could affect our evaluation of your suitability for the role. Just so you know, we use an AI scribe to help us take notes and review interviews, ensuring a fair and clear process. Diversity & Inclusion: Zensurance celebrates diversity and is committed to creating an inclusive environment. We welcome applications from all backgrounds and provide accommodations throughout the hiring process. If you need support, let us know, we’re here to help. Thank You! We review every application with care to find the best fit for our team. While we may take a little time to get back to you due to the high volume of applications we receive, know that a real human (not a bot!) is reviewing yours. We appreciate your patience and can't wait to learn more about you!