Marketing Manager at Zetacharterschools

Follow your passion Are you looking to make a BIG impact? At Zeta, we pursue an unprecedented combination of high academic achievement and social-emotional development for our students. We insist that every student receives a world-class education while fostering a love for learning. We are passionate about changing the landscape of public education in New York City and beyond, and we are uncompromising in our mission. Currently, we operate multiple elementary and middle schools in the Bronx, Upper Manhattan, and Queens. We plan to grow and open 1-2 schools each year because children in every community deserve excellent, equitable education. Join our growing team today, and be a change agent for children. Our Network office is located at 401 W. 218th St., New York, NY 10034. Our Network team follows a hybrid work schedule: we work in-person from our office on Tuesdays and Thursdays with optional remote days on Mondays, Wednesdays, and Fridays, if your team's scope of work permits. Deliver powerful results To achieve our vision, we are searching for a Marketing Manager with a Bachelor’s degree (preferably in Marketing, Communications, Business, or a related field), and at least 5–7 years of experience executing performance-driven marketing campaigns. This role reports to the Director of Marketing and is responsible for driving disciplined campaign execution and channel performance in support of enrollment goals established by the Director. The ideal candidate will demonstrate: • Hands-on fluency with paid media platforms and digital marketing tools • Experience managing performance-based campaigns tied to measurable enrollment or growth outcomes • Strong analytical comfort with campaign reporting and conversion metrics • Ability to operate effectively within established strategic direction while independently driving execution • High attention to detail, organization, and follow-through • Experience in K–12 enrollment marketing is a plus, but not required Responsibilities: • Execute multi-channel enrollment marketing campaigns across paid and owned channels (digital, email, social, print, and community-facing platforms), aligned to strategic priorities set by the Director of Marketing • Manage day-to-day performance within digital platforms (e.g., Meta, Google, email marketing systems), optimizing targeting, creative rotation, and spend within approved campaign parameters • Implement structured testing and experimentation (e.g., A/B testing, audience segmentation refinements) to improve cost per lead and conversion efficiency • Monitor campaign-level metrics and prepare clear performance summaries highlighting tactical insights and recommended adjustments • Collaborate with Family Outreach & Enrollment and Talent Recruitment teams to align marketing touchpoints with key enrollment milestones and improve campaign-to-conversion continuity • Draft campaign briefs and provide clear marketing inputs to Creative and Content partners to ensure assets support defined performance objectives • Coordinate with external vendors on campaign execution tasks (e.g., ad trafficking, report pulls, asset deployment), escalating issues to the Director as needed • Stay current on digital marketing best practices, platform updates, and trends relevant to student recruitment • Contribute to continuous improvement efforts that strengthen marketing efficiency and measurable growth outcomes • Wear multiple hats as a part of a lean scale-up team, supporting the work of others on the team and taking on new projects and tasks as needed Join our purpose-driven community Zeta teammates are lifelong learners who live with child-like joy and a deep sense of purpose. We disrupt the status quo and tackle problems together. Our team stands united by our commitment to a limitless future for every child. Our Zeta team is comprised of top talent with incredible schooling and private sector experience. At Zeta: • We are passionate about our mission of providing world-class education to all students • We bring a mindset of growth, flexibility, and openness to feedback • We are hungry and determined to not only meet our goals, but surpass them • We are humble, willing to put the team's needs ahead of our own, and committed to contributing to a collaborative work environment • We have a high bar for excellence and sweat over the details • We are caring and put team over individual at all times We are accepting applications on a rolling basis. The salary range for this position is between $90,000 and $105,000. New hires can expect to be brought into the organization at a salary at or near the start of the range, depending on relevant experience and internal equity. Compensation is based on our salary scales. How does Zeta invest in you? We offer great benefits: • Comprehensive and affordable medical, dental, and vision plans • Flexible spending accounts for eligible medical purchases and commuter expenses • 403(b) retirement plan; Zeta offers matching contributions toward your savings • Competitive compensation We provide awesome perks: • Monthly stipend for wellness and lifestyle expenses (Gym memberships, salon appointments, concerts – it's up to you!) • 4 live therapy sessions per month through Talkspace, and a free Headspace subscription • MacBook Air, and specified monthly reimbursement for use of mobile phone • Fully stocked teacher workrooms with favorite snacks and Nespresso machine • Zeta swag, team outings, and NYC's finest sweet treats • Books for professional development We care deeply about your personal and professional growth: • Clear pathway to professional growth • Consistent feedback and support from managers and teammates • Community Circle practice to build and strengthen our sense of team • Interactive Mindfulness and DEIJ programming Apply Now! Equity is at the heart of our mission. We have a deep commitment to pursuing diversity and striving for equity. Zeta is an equal opportunity employer. Candidates of all backgrounds are encouraged to apply. Work authorization is required (candidate must have permanent authorization to work in the U.S.).