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SeniorFull-timeSpringGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Marketing Manager to lead the Americas for ZURU Toys. This role will play a critical role in driving ZURU's market dominance across one of our most strategic regions, translating global brand strategies into locally relevant retail activations.
Key Responsibilities
- →Lead high-level marketing relationships with key retailers across the Americas, developing Joint Business Plans (JBPs)
- →Define and direct shopper marketing strategies for Spring and Fall seasons, creating cohesive shopper journeys
- →Partner with Sales to direct co-op marketing and trade investment strategies
- →Maintain strategic alignment with Sales Leadership, providing the context, confidence, and collateral they need
- →Oversee analysis of weekly POS data to identify chase items, slow movers, and media line performance
- →Own brand and SKU investment strategy alignment, balancing pricing structures and marketing percentages
- →Direct local media budgeting based on Order TVA, dynamically allocating spend to highest-opportunity channels
- →Ensure global assets are culturally relevant and fit for regional use
- →Manage and optimize relationships with local agencies and licensors
- →Lead, mentor, and develop the marketing team
Requirements
- ✓7+ years of marketing experience with proven success in trade marketing, shopper marketing, or retail marketing
- ✓Strategic Retailer Relationship Management: Demonstrated ability to develop and execute Joint Business Plans
- ✓Commercial Acumen: Strong understanding of trade investment strategies, budget management, and ROI optimization
- ✓Data-Driven Decision Making: Proficiency in analyzing POS data, market insights, and campaign performance
- ✓Cross-Functional Leadership: Exceptional collaboration skills with Sales, Global Marketing teams, and external agency partners
Benefits
- ★Culture for Growth
- ★Health Benefits
- ★Global Opportunities
- ★Competitive Remuneration
- ★Lots of fresh fruit, coffee, pals fridge and more
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