Marketing Director
Antonella PuglianoLATAMDIRECTORPosted 1h ago
B2B marketingemail marketingsocial mediacontent marketingmarketing strategycampaign managementlead generationdata analysis
About the Role
We are looking for a Marketing Director to join our team and lead our B2B marketing program. This role requires someone who can develop and execute marketing strategies that drive business growth and align with sales objectives.
Key Responsibilities
• Diagnose the current brand, website, email, social, and funnel, and set a clear baseline
• Build a focused marketing plan including audiences, positioning, channel mix, and calendar
• Run email campaigns, segmentation, and nurture flows that convert
• Own a consistent, audience-driven social media program
• Coordinate content with leadership and manage contractors or agencies
• Align with sales and recruiting to ensure better qualified leads and smooth handoffs
• Measure marketing performance and connect it to real pipeline
Requirements
• 5+ years in B2B marketing
• Excellent written and spoken English
• Hands-on experience with email marketing and social media
• A track record of campaigns tied to business results
• Strong writing and content judgment
• Bonus points for staffing, recruiting, professional services, or legal experience