Paid Social Strategist
Jeremy SherinUnited StatesMIDPosted 2h ago
Paid SocialMetaTikTokPinterestGA4Meta Advantage+TikTok Smart PerformancePinterest Performance+
About the Role
We are looking for a Paid Social Strategist to join a leading digital marketing agency. This role focuses on building full-funnel programs across Meta, TikTok, and Pinterest for national beauty, skincare, and CPG brands.
Key Responsibilities
• Audit existing Paid Social accounts and develop clear strategies
• Build media plans across the upper, mid, and lower funnel
• Stay hands-on with platform setup, targeting, budgets, creative testing, and optimization
• Lead client conversations and present recommendations
Requirements
• 5+ years managing Paid Social, ideally agency-side
• Strong hands-on experience with Meta and TikTok (Pinterest is a plus)
• Experience with national consumer brands in beauty, skincare, CPG, or retail
• Comfortable with Meta Advantage+, TikTok Smart Performance, Pinterest Performance+, and GA4