Loading...
Entry LevelFull-timeAWS
Salary Range
$8,925 - $12,075 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Lead the comprehension of patient experience insights across the Brand and In Field Team to develop the Patient Journey, focusing the Brand Team on patient-centric strategies including CLM engagement and customization within AbbVie's business code of conduct and regulations.
Key Responsibilities
- →Collaborate with Brand Team and In-Field Team members to facilitate cross-stakeholder discussions and synthesize insights to identify target segments and drive Close Loop Marketing engagement
- →Secure input from stakeholders to develop a robust Patient Journey and propose strategic objectives for Brand Team review
- →Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story
- →Guide the design and implementation of marketing activities, including innovative tactics and multi-stakeholder initiatives
- →Ensure in-field materials, strategies and tactics are aligned to drive strategic brand objectives
- →Lead the development of marketing inputs to Strategic Brand Plan and coordinate preparation of Long Range Plan
- →Develop, lead and coach direct reports, forecast brand KPIs, manage budget and brand P&L, and track ROI measurements
- →Lead the Brand Team around a shared brand vision and objectives
- →Ensure Brand Team Members contribute to Brand strategy development through the Brand Planning process
- →Encourage collaboration and foster team spirit among Brand Team members
- →Take accountability for Brand Team activities and processes
Requirements
- ✓Experience in leading patient experience initiatives and developing patient journeys
- ✓Strong understanding of Close Loop Marketing (CLM) engagement and customization
- ✓Ability to facilitate cross-stakeholder discussions with HCP and non-HCP stakeholders
- ✓Experience in strategic brand planning and tactical implementation
- ✓Knowledge of marketing activities, including innovative tactics and multi-stakeholder initiatives
- ✓Ability to manage budget, forecast KPIs, and track ROI measurements
- ✓Leadership experience in guiding teams and fostering collaboration
- ✓Understanding of AbbVie's business code of conduct, policies, and applicable laws and regulations
