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SeniorFull-timeGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior Marketing Manager, Korea to join Airbnb's dynamic team in Seoul. This role will be responsible for developing and implementing marketing programs to establish a strong brand voice and drive profitable growth in the Korean market.
Key Responsibilities
- →Develop local Korea marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized earned media, community engagement, and brand health metrics.
- →Execute cross-regional marketing initiatives and influence stakeholders in complex projects with tight timelines.
- →Collaborate across functions, markets and regions to develop integrated marketing campaigns including advertising, social, digital and experiential conception, development and production.
- →Lead the management of local agency partners, fostering best-in-class and highly productive agency partnerships.
- →Enable and support localization, ensuring all marketing activities are locally relevant and personal.
- →Manage analytics and reporting for brand health and marketing activities.
- →Organize and manage regular routines across disciplines, ensuring seamless flow of information between global, regional & local teams.
- →Conduct and disseminate regular AARs (after action reviews) on projects.
- →Manage and track brand marketing budgets and ensure effective budget use.
Requirements
- ✓8+ years of relevant work experience at a start-up, agency or client-side marketing, with preference in the consumer internet space of travel, design, technology, or lifestyle brands.
- ✓Strong understanding of and experience working closely with product and/or growth marketing.
- ✓An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types.
- ✓Experience working in a regional team as part of a global organization and collaborating across geographies.
- ✓Collaborative in approach, empathetic in nature, and steadfast in intention.
- ✓Appetite for a fast-paced environment and desire to constantly reassess and optimize.
- ✓Excellent written and oral communication, a keen visual sense, attention to detail.
- ✓Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives.
- ✓Passion for Airbnb, travel, creative and possessing an entrepreneurial spirit and strong problem solving skills.
