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ManagerFull-timeJavaScriptJavaGo
Salary Range
$76,160 - $103,040 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a hands-on CRM Marketing Manager to join our DACH Nursing Team at AMBOSS. This role focuses on implementing and optimizing multichannel campaigns and automations via Braze, our CRM system.
Key Responsibilities
- →Focus on the implementation and optimization of multichannel campaigns and automations via Braze.
- →Drive content-aware CRM execution by identifying existing AMBOSS content to repurpose within CRM flows.
- →Prepare content briefs for new assets needed across email, push, and in-product messaging.
- →Develop subject lines, CTAs, copy outlines, and messaging tests to improve engagement.
- →Create full content outlines for email templates and collaborate with design, product marketing, and localization teams.
- →Support delivery of all CRM activity in key markets, including optimization, reporting, and performance tracking.
- →Support experimentation and rollout of new CRM channels for AMBOSS, such as Push.
- →Leverage data and customer insights to continuously improve engagement and drive growth in the nurses segment.
Requirements
- ✓Experience in a multichannel CRM environment (mobile/email/web) with strong exposure to content-driven lifecycle marketing.
- ✓Excellent German writing and editing skills (native-level/C2), with the ability to craft clear, concise, empathetic messages tailored to healthcare professionals.
- ✓A growth mindset with an interest in experimenting with messaging, tone, subject lines, and content formats.
- ✓Affinity for content strategy: understanding how to repurpose existing content, identify gaps, and create structured content briefs.
- ✓Knowledge of marketing automation platforms (e.g., Braze, HubSpot) and experience with data visualization tools such as Looker.
- ✓Basic knowledge of HTML and CSS; javascript-like languages (e.g. AMPscript) is a plus.
- ✓Strong communication and stakeholder-alignment skills for working cross-functionally with product marketing, clinical editors, design, and sales.
