Product Marketing Manager, Consumer at Anthropic

Anthropic

San Francisco, CA | New York City, NY·7h ago

ManagerFull-timeRustAWSGitAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Product Marketing Manager, Consumer to join Anthropic and make Claude the preferred AI for individual users. This role involves shaping how users discover, try, and engage with Claude through compelling marketing strategies.

Key Responsibilities

→Own product marketing for Claude's core consumer experience across web and mobile
→Serve as the primary marketing partner to the consumer product team
→Partner with the consumer growth team on acquisition and activation strategies
→Co-own consumer brand expression with the brand team
→Lead GTM for major consumer launches
→Develop and maintain consumer positioning and messaging
→Build deep understanding of consumer segments and user motivations
→Define and track consumer marketing KPIs

Requirements

✓7+ years of product marketing experience with technology startups
✓Experience driving measurable growth in user acquisition, activation, or retention
✓Strong writing skills for positioning, messaging, and copy
✓Experience partnering with product and growth teams
✓Familiarity with brand and creative teams
✓Comfortable with data and metrics
✓Bachelor's degree in a related field or equivalent experience