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Sr. Social Media Manager - Instagram & Brand Storytelling (Haircare Stealth Startup) at Arcaea
ArcaeaRemote·1d ago
SeniorFull-timeAI
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are a stealth beauty startup preparing to launch a new haircare brand, and we’re looking for a Social Media Manager to own our Instagram presence end-to-end. This role will define how the brand shows up visually, emotionally, and narratively every day, building long-term brand equity while driving engagement.
Key Responsibilities
- →Own the brand’s Instagram presence, including feed, stories, and reels
- →Translate high-end brand creative into a cohesive, elevated Instagram grid
- →Create and maintain a consistent visual language across all social content
- →Design polished, on-brand social assets using tools like Canva
- →Write captions that feel human, intentional, and brand-building
- →Actively engage with the community by responding to comments and DMs
- →Collaborate closely with the TikTok lead to share content and ideas
- →Use AI tools to support ideation, content creation, and efficiency
- →Manage social content calendars, ensuring consistent, high-quality output
- →Partner with external photographers, product stylists, and models to manage photoshoots
Requirements
- ✓8+ years of experience managing Instagram for a brand, ideally in beauty, fashion, or lifestyle
- ✓Proven ability to build or evolve a brand’s visual identity on Instagram
- ✓Exceptional aesthetic judgment and a strong creative eye
- ✓Hands-on experience using design and editing tools like Canva
- ✓Experience creating social content that feels timeless and brand-forward
- ✓Strong visual and written storytelling skills
- ✓Confidence engaging with a community and representing a brand voice publicly
- ✓Familiarity with using AI tools to support content creation
- ✓Strong comfortability with photographers, stylists, and creative partners
- ✓Highly organized, detail-oriented, and able to manage multiple priorities
- ✓Passion for beauty, haircare, and brand storytelling
- ✓Ability to create timeless content that builds brand equity
