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Sr. Social Media Manager - TikTok & Video (Haircare Stealth Startup) at Arcaea
ArcaeaNew York or Remote·1d ago
SeniorFull-time
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Social Media Manager to join our stealth beauty startup and help launch a new haircare brand. This is a rare opportunity to define the brand's voice and cultural footprint, working closely with a high-profile founder and cross-functional teams.
Key Responsibilities
- →Own the brand’s TikTok strategy and daily execution, ensuring content is engaging, on-brand, and culturally relevant
- →Create original, trend-forward video content that educates, entertains, and builds brand love
- →Participate in trends in a way that feels fresh, funny, and true to the brand
- →Invent new formats and recurring content series that drive engagement and tell the product story
- →Film content at events, tutorials, and behind-the-scenes moments using iPhone or handheld camera setups
- →Edit videos for TikTok, YouTube, PDP pages, and performance ads
- →Actively engage on TikTok with other creators in a way that is funny, kind, relatable, and attention-grabbing
- →Identify and collaborate with TikTok creators to amplify brand reach
- →Partner with marketing, product, and the founder to ensure content aligns with strategic goals, brand voice, and business objectives
- →Analyze performance data to iterate quickly, optimize content, and test new ideas
Requirements
- ✓8+ years of experience creating social content for brands, with a proven track record of driving engagement and growth
- ✓Deep understanding of TikTok culture, trends, humor, and timing, with strong instincts for what feels native versus forced
- ✓Hands-on experience filming and editing video content (CapCut, Premiere, Final Cut, or similar)
- ✓Experience collaborating with executives, founders, or high-profile leaders, with exceptional emotional intelligence and professionalism
- ✓Passion for haircare and beauty (professional experience in beauty is a plus, not a requirement)
- ✓Excellent communication and collaboration skills, able to translate cultural insights into actionable content strategy
