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LeadFull-timeGoAI
Salary Range
$76,500 - $103,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Growth Marketing Lead to join Attio, a company building the first AI-native CRM for ambitious go-to-market teams. This role will own and drive demand generation efforts with a focus on mid-market customer acquisition.
Key Responsibilities
- →Own Mid-Market Demand Generation: Design, execute, and scale Attio’s demand generation strategy for mid-market customers
- →Support Sales & SDR Motion: Partner with Sales and SDR teams to support outbound efforts through targeted campaigns
- →Run Account-Based Marketing: Own and evolve Attio’s ABM approach for mid-market and high-intent accounts
- →Build Mid-Funnel Content Flywheels: Develop and scale mid-funnel content programs that nurture interest and accelerate deals
- →Develop Targeted GTM Programs: Create and run audience-specific initiatives that increase relevance and engagement
- →Optimise Lifecycle & Activation: Build lifecycle programs that drive activation, conversion, and retention
- →Be Hands-On, Then Scale: Operate hands-on initially with scope to help shape and scale the growth function
Requirements
- ✓Strong Demand Generation Experience: 7–10+ years in B2B growth or demand generation roles
- ✓Mid-Market B2B Focus: Hands-on experience targeting and converting mid-market customers in a SaaS or PLG environment
- ✓Execution-First Mindset: Comfortable testing, iterating, and optimising rather than operating purely at a strategic level
- ✓Full-Funnel Growth Knowledge: Strong grasp of demand generation, lifecycle marketing, content marketing, and experimentation
- ✓Analytical & Outcome-Driven: Highly data-literate, with the ability to translate insights into clear actions
- ✓Collaborative Operator: Able to align stakeholders and move quickly across functions
- ✓Growth Trajectory: Excited by a role with clear leadership and ownership potential as the growth function scales
