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Mid LevelFull-timeAgileGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a DTC Copywriter to join our remote-first team at BiOptimizers. This role focuses on creating conversion-driven copy to support customer acquisition, retention, and overall site performance across various digital channels.
Key Responsibilities
- →Own the brand story narrative across multiple channels and consumer touch points
- →Ensure consistency of voice and tone across all customer touchpoints
- →Write engaging ads for social media, Google Ads, and display ads to drive customer acquisition
- →Create engaging email campaigns including welcome series, abandoned cart reminders, and post-purchase messages
- →Write concise, action-oriented SMS campaigns to drive engagement and conversions
- →Craft compelling copy for seasonal promotions, product launches, and limited-time offers
- →Write persuasive product descriptions and optimized landing page copy
- →Test copy variations and adjust strategy based on performance data
Requirements
- ✓5-8 years of eCommerce copywriting experience with demonstrable results driving performance/ROAS improvement
- ✓Strong background in acquisition and retention marketing, including email, marketing automation, and customer lifecycle campaigns
- ✓Experience with SMS marketing campaigns and best practices for mobile-first copy
- ✓A portfolio demonstrating successful promotional campaigns that drove significant revenue growth
- ✓Strong grasp of consumer psychology and persuasion techniques
- ✓Data-driven mindset with the ability to interpret analytics and adjust copy strategy
- ✓Experience with A/B testing methodologies and conversion rate optimization
