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Digital Marketing - Digital Activation Specialist - Diablo Tools at BoschGroup
BoschGroupAtlanta, GA, us·6h ago
Entry LevelFull-timeGitAI
Salary Range
$34,000 - $46,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Demand Activation Specialist is a passionate, data-driven digital marketer responsible for developing, leading, and executing strategies that drive audience acquisition, engagement, and retention across top-funnel channels. This role designs and activates multi-channel campaigns that bring new audiences into the funnel and implement retargeting and retention programs to grow long-term customer value.
Key Responsibilities
- →Develop and execute full-funnel digital campaigns that drive audience acquisition, engagement, and progression through the marketing funnel.
- →Leverage persona insights, behavioral data, and AI tools to deliver personalized messaging and retargeting strategies.
- →Design and execute lifecycle marketing programs to retain, re-engage, and expand customer relationships.
- →Manage and optimize paid media campaigns across Google Ads, display, and social media to maximize reach and ROI.
- →Measure campaign performance, extract insights, and continuously optimize strategies based on data-driven learnings.
- →Identify and implement AI-driven tools and processes to enhance targeting, personalization, and campaign efficiency.
- →Partner cross-functionally with Creative, Web, and Product teams to align digital activation strategies.
Requirements
- ✓Proven experience in digital marketing with a focus on audience acquisition and retention.
- ✓Strong understanding of multi-channel campaign management and optimization.
- ✓Experience with paid media platforms including Google Ads and social media advertising.
- ✓Proficiency in analytics tools and data-driven decision making.
- ✓Familiarity with AI tools for personalization and marketing automation.
- ✓Excellent collaboration and communication skills.
