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ManagerFull-timeRustAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Content Marketing Manager to join Canals, a fully remote, profitable startup transforming the industrial supply chain with AI. This role will own our organic growth and channel efforts, planning content, producing high-quality assets, and distributing them across various channels to build awareness, trust, and inbound interest.
Key Responsibilities
- →Build and own Canals' content strategy across blogs, email, social, video, and partner channels
- →Develop a consistent editorial calendar aligned with product launches, GTM campaigns, events, and SEO goals
- →Identify and prioritize opportunities for organic growth and category presence
- →Maintain a strong brand voice across all content formats
- →Analyze performance metrics to refine strategy and scale what works
- →Produce high-value content: blog posts, guides, playbooks, customer stories, landing pages, social content, and simple video scripts
- →Repurpose and atomize content across channels to maximize visibility
- →Manage social media channels (LinkedIn primary) to grow our brand, community, and engagement
- →Work with designers, agencies, and freelancers as needed
- →Create distribution systems (organic social, newsletters, SEO, earned placements)
- →Collaborate with GTM to craft content that supports sales motions, including case studies and product storytelling
- →Experiment with new formats (short video, carousel posts, templates, etc.) to increase reach
Requirements
- ✓Typically, 4–7 years of content marketing experience in B2B SaaS or a tech startup
- ✓Proven track record owning both content strategy and content execution
- ✓Exceptional writing ability with a strong editorial voice and ability to simplify complex concepts
- ✓Strong understanding of organic distribution across LinkedIn, newsletters, blogs, and communities
- ✓Ability to turn product insights and GTM knowledge into compelling narratives
- ✓Familiarity with SEO best practices (not just keyword stuffing)
- ✓Comfortable operating in a fast-paced, ambiguous startup environment
