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ManagerFull-timeAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Demand Generation Marketing Manager to join Canals, a fully remote startup transforming the industrial supply chain with AI. This role is strategically important in ensuring Canals stays top-of-mind to its target audience year-round.
Key Responsibilities
- →Develop and implement outbound campaigns tied to intent signals and lifecycle marketing programs
- →Plan, launch, and scale paid search and social campaigns to deliver measurable growth
- →Identify and manage advertising and content syndication opportunities with industry associations
- →Evaluate and test emerging platforms and additional channels
- →Set up nurture programs for every stage of the funnel
- →Partner with Sales to ensure seamless handoff and create templated sequences
- →Create compelling copy and creative, aligning to established messaging
- →Build and maintain campaign landing pages
- →Develop and track a structured testing roadmap
- →Measure, analyze, and report on campaign performance with a focus on ROI
- →Manage day-to-day operations of campaigns, including budgets and timelines
- →Manage agencies and outside resources to achieve goals
Requirements
- ✓4+ years of experience in demand generation, growth marketing, or campaign management, preferably at a B2B SaaS early-stage startup
- ✓Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting
- ✓Proven track record of driving lead and pipeline growth through creative, data-driven campaigns
- ✓Analytical, test-and-learn mindset with a bias for action
- ✓Superb writing and communication skills
- ✓Self-motivated and proactive
- ✓Proven ability to work collaboratively in a fast-paced environment
