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ManagerFull-timeAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for our first Partnerships Marketing Manager to build and scale how Canals goes to market with partners and builds deep relationships with industry associations. This role sits at the intersection of marketing, sales, and partnerships and is critical to forging new strategic relationships and accelerating pipeline through ecosystems.
Key Responsibilities
- →Own partner GTM strategy and define how Canals launches, positions, and co-markets with partners across the funnel.
- →Build a partner marketing program including co-branded campaigns, joint webinars, events, content, case studies, and enablement assets.
- →Identify and execute on high-value partnership opportunities across our industry and technology ecosystem.
- →Drive partner-sourced pipeline working closely with Sales to ensure programs convert into qualified opportunities.
- →Enable partners by creating messaging, pitch decks, one-pagers, and playbooks that help partners sell Canals confidently.
- →Coordinate launches & announcements including PR, product launches, and marketplace listings when relevant.
- →Track partner engagement, pipeline influence, and ROI—then iterate.
- →Partner tightly with Demand Gen, Content, Product Marketing and Sales.
Requirements
- ✓4–7+ years of experience in B2B SaaS marketing, with meaningful time spent in partner or ecosystem marketing
- ✓Experience marketing to manufacturing, construction, distribution, or other blue-collar industries is required.
- ✓Experience working with technology, platform, or channel partners (ERPs, marketplaces, integrations, agencies, etc.)
- ✓Strong understanding of B2B GTM motions and how marketing supports revenue—not just awareness
- ✓Proven ability to build programs from zero in fast-moving environments
- ✓Excellent written and verbal communication skills—clear, practical, and customer-focused
- ✓Comfort operating with ambiguity and ownership in an early-stage company
- ✓Background at Series A–C companies
- ✓Familiarity with partner-sourced revenue models and attribution
- ✓Experience collaborating closely with sales and partnerships team
