Account Based Marketing Manager at Candidhealth

Candidhealth

San Francisco (CA), Denver (CO), New York (NY)·1w ago

ManagerFull-timeGit

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for an Account-Based Marketing Manager (Growth) to design, launch, and scale our account-based growth engine for strategic enterprise accounts. This role will own the end-to-end strategy and execution of personalized, account-centric campaigns that generate new pipeline, accelerate active opportunities, and deepen engagement with high-value prospects.

Key Responsibilities

→Exclusively own the ABM strategy for Strategic & Enterprise accounts, focusing on high-value account penetration
→Define and operationalize account-based marketing strategy across 1:1, 1:few, and 1:many motions
→Partner with Sales leadership to align on target account lists, buying groups, and expansion opportunities
→Develop account segmentation frameworks and prioritize accounts based on ICP fit, intent, and revenue potential
→Create highly tailored, multi-channel campaigns for strategic accounts
→Translate Sales insights and account plans into marketing programs that support prospecting, nurture, and deal acceleration
→Build and track clear KPIs tied to revenue outcomes
→Serve as the marketing counterpart to Sales for enterprise and strategic accounts
→Collaborate on account plans, campaign sequencing, and opportunity-specific plays
→Work with Marketing & RevOps to ensure clean data, accurate attribution, and scalable campaign execution
→Define repeatable ABM playbooks, workflows, and best practices
→Select, implement, and optimize ABM and demand gen tools
→Create templates and processes that allow personalization at scale

Requirements

✓5-7 years in B2B growth marketing, with deep experience in ABM and demand generation for mid-market or enterprise SaaS
✓Proven track record of generating and influencing pipeline through account-centric campaigns
✓Experience working closely with Sales on named accounts and complex buying groups
✓Hands-on experience with modern ABM and demand gen platforms
✓Strong strategic thinker who can also execute with precision
✓Excellent collaborator with the ability to influence Sales, RevOps, and leadership
✓Data-driven and metrics-oriented; comfortable tying programs to revenue impact
✓Exceptional written and verbal communication skills, with a knack for personalization and storytelling
✓Highly organized, process-oriented, and comfortable operating in ambiguity