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ManagerFull-timeRustMachine LearningAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to join Coinbase's Product Marketing team supporting the growth of the Base Ecosystem. This role is critical to building and driving the GTM strategy for Base, leading with storytelling to our builders and creator audience.
Key Responsibilities
- →Act as the primary point of contact for creators and partners, owning the onboarding for high-value creators and partners to the Base ecosystem
- →Manage ecosystem marketing relationships and set expectations to drive alignment and partnership success
- →Be the voice of the customer and trusted advisor as to how current and future developers’ needs inform product messaging, brand differentiation, marketing content, and collateral
- →Evolve the Base culture to ensure that every piece of ecosystem content reinforces Base’s core values and brand message
- →Develop a content strategy and calendar that provides value, education, and inspiration to the developer community
- →Act as the bridge between customers and the product team, sharing insights that lead to initiatives to improve builder collaboration and partnership
- →Measure and report against the performance of product marketing initiatives
- →Work closely with partnerships and ecosystems teams to help joint marketing efforts on upcoming launches and GTM campaigns
Requirements
- ✓Minimum of 3-5 years of marketing, partnerships or program management experience
- ✓Powerful storyteller: written, verbal, and visual
- ✓Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
- ✓Outstanding project management skills
- ✓Ability to come up to speed on technical topics quickly
- ✓Self-starter and ability to be ready to roll-up your sleeves and get things done
- ✓Demonstrated ability to collaborate effectively across multiple teams
Benefits
- ★Competitive salary and equity
- ★Medical, dental, and vision insurance
- ★401k
- ★Bonus eligibility
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