Senior Marketing Manager at Visa

Visa

San Francisco, CA, us·10h ago

SeniorFull-timeGitAI

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking a high-impact Senior Manager to lead the day-to-day operations of web analytics, A/B testing, and personalization programs at Visa. This role will deliver impactful insights, actionable dashboards, and AI-powered self-service analytics capabilities to drive business growth across Visa’s digital experience platforms.

Key Responsibilities

→Lead day-to-day analytics operations for Visa.com and other owned digital properties, ensuring high data accuracy and reliability.
→Oversee tagging, data layer requirements, and platform governance in collaboration with engineering teams.
→Manage and optimize analytics tools including Google Analytics, Tealium, ContentSquare, and similar solutions.
→Own end-to-end execution of the experimentation program, including test design, setup, QA, launch, and post-test analysis.
→Operate platforms such as Optimizely to run A/B, multivariate, and rules-based personalization tests.
→Develop and operationalize personalization experiences across Visa.com using audience data, behavioral signals, and platform capabilities.
→Build and maintain dashboards in Looker Studio, or similar visualization tools.
→Manage, coach, and develop one direct report providing clear goals, ongoing feedback, and professional growth opportunities.
→Contribute to Visa’s strategy of leveraging AI to scale content, insights, and personalization.
→Champion best practices in tagging, analytics QA, experiment design, and personalization strategy.

Requirements

✓Hands-on expertise in web analytics, A/B testing, and personalization.
✓Strong communication skills and ability to translate complex data into clear narratives.
✓Experience with analytics tools such as Google Analytics, Tealium, ContentSquare, and Optimizely.
✓Experience with dashboarding tools like Looker Studio.
✓Experience with AI and GenAI technologies.
✓Ability to lead and develop a team.
✓Proactive in identifying insights and opportunities.
✓Ability to thrive in fast-moving environments.