Brand Media Buyer, TV and Offline at Constantcontact

Constantcontact

Boston, MA or Remote·1d ago

Mid LevelFull-timeGit

Salary Range

$72,250 - $97,750 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a performance-focused brand Media Buyer with deep expertise across TV and OLV to drive new customer acquisition at scale. This role will play a key part in expanding reach among small businesses by driving brand awareness and consideration, delivering high-quality leads and sign-ups through full-funnel video and offline media.

Key Responsibilities

→Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals.
→Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives.
→Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance.
→Negotiate with networks, publishers, and platforms to secure high-value placements and efficient pricing.
→Monitor budgets daily to ensure efficient pacing toward brand, lead, trial, and CPA goals.
→Conduct real-time optimisations across placements, creative variations, and flighting to improve conversion outcomes.
→Partner with Analytics to align channel performance with downstream metrics including brand, trial activation and paid conversion.
→Implement structured testing (creative, audiences, partners, dayparts, geos) with clear hypotheses and decision rules.
→Collaborate with MarTech and Analytics teams to improve attribution, tracking, and measurement accuracy across platforms.
→Work closely with Growth Marketing, Creative, Brand, Product Marketing and Lifecycle to ensure media supports GTM priorities.

Requirements

✓Bachelor’s degree in marketing, advertising, communications, or related field.
✓3 to 6+ years hands-on media buying experience, with strong focus on customer acquisition and brand building.
✓Experience buying YouTube and OLV, TikTok, DV360, and OTT and CTV platforms.
✓Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance.
✓Strong negotiation skills with experience managing large budgets and media partners.