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Mid LevelFull-timeRustGit
Salary Range
$51,000 - $69,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
GTX Solutions is seeking a client-facing digital strategist to lead important engagements from strategy through implementation. This role involves partnering with clients, internal teams, and technology partners to drive customer-centric growth.
Key Responsibilities
- →Lead strategic discovery workshops including persona development, journey mapping, and maturity assessments
- →Evaluate and map current and future-state MarTech stacks
- →Provide guidance on CDP selection and implementation planning
- →Collaborate with clients to define and prioritize use cases across acquisition, retention, and customer lifecycle growth
- →Translate business needs into data and technology requirements
- →Align platform capabilities with strategic objectives
- →Act as the strategic lead for active engagements, owning day-to-day client communication, priorities, and timelines
- →Coordinate with internal solution engineers to ensure technical delivery aligns with the broader strategy
- →Conduct audits and health checks of current CX and MarTech platforms
- →Establish best practices for CDP and marketing technology usage
- →Assist clients in the evaluation and selection of CDPs based on their unique business needs
- →Develop strategic plans for implementing and maximizing the potential of CDPs
- →Collaborate with clients to ideate use cases and design CX solutions using CDPs
- →Oversee CDP implementation projects, ensuring successful execution
- →Leverage CDP capabilities for audience segmentation and persona development
- →Support audits and establish best practices for optimal CDP utilization
- →Provide insights into the selection between composable and packaged CDP solutions
Requirements
- ✓6+ years of experience in digital strategy, customer experience, or MarTech
- ✓Strong working knowledge of tools like Tealium, Emarsys, Dynamic Yield
- ✓Familiarity with data integration and architecture principles across the MarTech ecosystem
- ✓Proven ability to lead client workshops, define strategic roadmaps, and manage cross-functional teams
- ✓Excellent communication and client management skills
- ✓Consulting experience or agency background preferred
