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DirectorFull-timeAWSData Science
Salary Range
$144,500 - $195,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Director of Consumer Insights to lead how we understand our audience and translate insights into stronger products, shows, and user experiences. This role owns our qualitative research strategy end-to-end, with a focus on continuous learning.
Key Responsibilities
- →Design and lead a year-round consumer research program delivering clear, decision-ready insights across podcasts, original programming, product features, marketing, and the member experience
- →Own and execute qualitative research initiatives, including ongoing and ad hoc surveys, concept testing, and targeted deep dives
- →Apply strong qualitative expertise with quantitative literacy to design surveys, manage sampling tradeoffs, and guide teams on appropriate data interpretation
- →Build and manage beta and research communities, including recruiting, segmentation, incentives, and ongoing engagement
- →Determine when research should be conducted in-house versus externally; scope, manage, and evaluate external research vendors
- →Partner closely with Data Science & Analytics, Product, Content, Marketing, and executive leadership
- →Synthesize research findings into clear, actionable narratives and present insights to senior leaders
- →Set and maintain a high bar for research rigor, methodology, and ethical standards
Requirements
- ✓5–8 years of experience in consumer insights, user research, or a related field
- ✓Extensive hands-on experience with qualitative research methods, including interviews, focus groups, diary studies, and mixed-method approaches
- ✓Strong quantitative literacy, including survey design, sampling strategy, and interpretation of imperfect or small data sets
- ✓Experience managing external research vendors and budgets
- ✓Background in media, technology, or subscription-based businesses preferred
- ✓Strong written and verbal communication skills with the ability to present insights clearly to senior stakeholders
- ✓Excellent judgment, organizational skills, and a practical, outcome-oriented mindset
- ✓Proven ability to collaborate cross-functionally and work effectively with senior leaders
