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SeniorFull-timeAWSGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Daily Wire is seeking a Paid Media Specialist to execute and optimize paid media campaigns that drive audience growth and engagement across their platforms. This role involves hands-on management of various advertising campaigns using data-driven strategies to maximize performance.
Key Responsibilities
- →Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platforms
- →Build and maintain campaigns, including audience setup, conversion tracking, budgets, bid strategies, and troubleshooting
- →Monitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIs
- →Analyze platform data and apply insights to ongoing campaign optimization
- →Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures
- →Maintain optimization schedules, testing documentation, and performance tracking systems
- →Coordinate with digital publishers and manage weekly status updates and action items
- →Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices
Requirements
- ✓1-3 years of experience in paid media campaign execution
- ✓In-depth knowledge of paid media strategies
- ✓Smart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)
- ✓Performance Max setup and optimization
- ✓YouTube campaign structure and creative requirements
- ✓Keyword analysis, expansion, and negative keyword strategies
- ✓Budget/pacing and billing
- ✓Strong familiarity with Microsoft Excel and Google Sheets
