Email Specialist (bwin, Sportingbet, Sports Interaction) at Entain

Entain

Lisbon, Lisbon District, pt·1w ago

Entry LevelFull-time

Salary Range

$11,475 - $15,525 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for an experienced Email Specialist to join our Player Engagement team overseeing multiple regions. This role focuses on researching and implementing best practices in email and communications design, driving their implementation across regional CRM teams.

Key Responsibilities

→Prepare ready-to-use email templates for all CRM teams to quickly adapt and use in weekly campaigns, coaching said teams in how to best use them to full potential
→Ensure templates are properly tested in various channels (mobile, web view) and various email clients to ensure defect-free execution
→Propose and A/B test innovations, additional modules, etc. to our written communications to help drive increased deliverability and conversion – later incorporating them in templates for BAU use
→Collaborate with Optimove team (Entain’s CRM system) to understand and test all the personalization tools and elements that we can use in our communications
→Conduct analysis on past campaigns to understand drivers of engagement and build execution plans based on learnings
→Monitor BAU efficiency of all email delivered campaigns, identifying deliverability and conversion issues
→When required by urgent business needs, directly support CRM execution teams in the creation of quick customer email reach outs
→Collaborate with Entain’s creative teams in the development and design of specific visual assets to enhance CRM’s written communications
→Act as CRM’s Optimail Subject Matter Expert and serve as team advisor for complex email projects and issues