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LeadFull-timeRustGitAI
Salary Range
$57,375 - $77,625 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Financial Times is seeking a Social Media & Audience Growth Lead to define and lead the organic social media strategy across FT Specialist Europe’s brands. This role will focus on building high-quality audiences and supporting long-term subscription growth, strengthening brand authority among senior decision-makers.
Key Responsibilities
- →Own and evolve the organic social media strategy aligned to brand positioning and subscription objectives
- →Define success metrics focused on audience quality, engagement and downstream impact
- →Drive acquisition of new, high-value audiences through social platforms
- →Partner with editorial and content teams to develop social-first thought leadership
- →Lead strategy across priority platforms including LinkedIn, YouTube, Reddit and emerging B2B-relevant channels
- →Track and analyse performance using metrics relevant to a subscription business
- →Work closely with marketing, video, editorial, product and commercial teams
Requirements
- ✓Significant experience leading organic social media strategy in a B2B, subscription or content-led business
- ✓Deep understanding of how professional audiences use social platforms
- ✓Proven ability to grow relevant, highly engaged audiences
- ✓Strong analytical mindset with experience linking social performance to business goals
- ✓Excellent stakeholder management, collaboration and influencing skills
- ✓Strong time management and organisational skills
Benefits
- ★Generous annual leave
- ★Medical cover
- ★Inclusive parental leave packages
- ★Subsidised gym memberships
- ★Opportunities to give back to the community
- ★50% hybrid working model
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