Omnichannel Lifecycle Marketing Manager at Formlabs

Formlabs

Somerville, MA·11h ago

ManagerFull-time

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for an Omnichannel Lifecycle Marketing Manager to spearhead marketing efforts around prospects and existing customers at Formlabs, a company that brings groundbreaking 3D printers to designers, engineers, and researchers worldwide. This role focuses on building customer loyalty through engaging campaigns and innovative strategies.

Key Responsibilities

→Develop and execute campaigns to drive customer engagement and purchases throughout the customer journey
→Design programs for key stages of the customer journey
→Develop content and resources that empower customers to maximize the value of Formlabs products
→Track, measure, and report on retention and engagement metrics
→Work closely with product, creative, support, and sales teams to bring new products to market and build campaigns
→Test and optimize campaigns through A/B testing, data analysis, and customer feedback

Requirements

✓8+ years in growth, customer, or lifecycle marketing, preferably in a hardware technology company
✓Strong analytical or technical skills
✓Strong ability to interpret data and translate insights into actionable marketing strategies
✓Exceptional written and verbal communication skills
✓A creative mindset with a passion for designing innovative customer campaigns
✓A deep understanding of customer needs and a passion for creating exceptional experiences
✓Strong bias for action and ability to execute quickly
✓Strong curiosity about our customer base, product, and technology
✓Experience with marketing email platforms, CRM systems, analytics tools, and ecommerce platforms