Senior Growth Marketing Manager at Formlabs

Formlabs

Boston, MA·10h ago

SeniorFull-time

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Growth Marketing Manager to join Formlabs, a company that builds tools for 3D printing technology used by industry leaders worldwide. In this role, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You’ll design and execute strategies that inspire customers to become repeat buyers and advocates of Formlabs’ solutions.

Key Responsibilities

→Develop and execute campaigns to drive customer engagement and purchases throughout the customer journey across web, email, and other channels.
→Design programs for key stages of the customer journey
→Develop content and resources that empower customers to maximize the value of their Formlabs products
→Track, measure, and report on retention and engagement metrics
→Work closely with product, creative, support, and sales teams to bring new products to market and build campaigns
→Test and optimize campaigns through A/B testing, data analysis, and customer feedback
→Drive large projects that impact Formlabs' revenue

Requirements

✓8+ years in growth, customer, or lifecycle marketing, preferably in a hardware technology company
✓Strong analytical or technical skills
✓Strong ability to interpret data and translate insights into actionable marketing strategies
✓Exceptional written and verbal communication skills
✓A creative mindset with a passion for designing innovative customer campaigns
✓A deep understanding of customer needs and a passion for creating exceptional experiences
✓Strong bias for action and ability to execute quickly
✓Strong curiosity about our customer base, product, and technology
✓Experience with marketing email platforms, CRM systems, analytics tools, and ecommerce platforms
✓Experience with SEO and technical optimization of website
✓Experience with CRO in a B2B setting