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ManagerInternshipGit
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Foxit is seeking a Campaign Strategist to drive customer growth across their core product portfolio, including Foxit PDF Editor. This role focuses on developing innovative campaign strategies to uncover new market opportunities and generate meaningful business insights.
Key Responsibilities
- →Develop innovative campaign concepts grounded in audience insight with clear hypotheses and measurable business goals
- →Own campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recap
- →Identify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggers
- →Translate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channels
- →Build compelling, outcome-oriented messaging tailored to specific audiences and aligned across channels
- →Partner on creative development to ensure campaigns are designed for testing, learning, and ongoing iteration
- →Analyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholders
- →Serve as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact
Requirements
- ✓5–8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketing
- ✓Proven success developing original, insight-led campaigns rather than simply executing established playbooks
- ✓Strong audience segmentation skills and the ability to identify untapped opportunities in the market
- ✓Solid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channels
- ✓Ability to work independently, think strategically, and operate effectively in ambiguous or evolving environments
- ✓Strong communication and presentation skills, with the ability to influence stakeholders and support ideas with data
Benefits
- ★Opportunity to work cross-functionally across Marketing and Sales
- ★Role reports to the Director of Campaigns as an individual contributor position
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