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SeniorFull-time
Salary Range
$49,725 - $67,275 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Paid Media Executive to join our team. This role focuses on managing paid media strategy across various platforms to drive customer acquisition and revenue growth.
Key Responsibilities
- →Execute paid social and paid search campaigns across platforms such as Meta, TikTok, and Google Ads, ensuring alignment with brand objectives and seasonal priorities.
- →Monitor campaign performance daily, adjusting bids, budgets, and targeting to maximize ROAS.
- →Implement A/B testing for creative, copy, and audience segments to improve results.
- →Analyze key metrics including CTR, CPC/M, ROAS, and conversion rates, delivering regular performance reports with actionable recommendations for growth.
- →Support affiliate marketing activity through partner coordination and campaigns.
- →Work closely with the wider marketing team to ensure paid media supports overall brand strategy and coordinate with creative teams for ad assets and messaging consistency.
Requirements
- ✓Experience in managing paid media campaigns across various platforms.
- ✓Strong analytical skills with the ability to interpret key metrics and deliver actionable insights.
- ✓Ability to implement A/B testing and optimize campaigns for better performance.
- ✓Experience in affiliate marketing and partner coordination.
Free to sign up. Takes 30 seconds.
About FrasersGroup
FrasersGroup is a diversified international conglomerate operating across multiple sectors, including property, construction, and technology. Headquartered in the United Kingdom, the company has established a strong presence in both domestic and global markets. With a history rooted in property development, FrasersGroup has evolved into a multifaceted organization that leverages its expertise to deliver innovative solutions across its diverse portfolio. The company’s strategic vision and adaptability have enabled it to expand into new industries while maintaining a focus on quality and sustainability. FrasersGroup offers a range of products and services tailored to both B2B and B2C markets. Its property division focuses on commercial and residential developments, while its construction arm provides end-to-end project management and building solutions. Additionally, the company has made significant strides in the technology sector, offering digital platforms and smart building solutions. Key features of FrasersGroup’s offerings include sustainable design, cutting-edge technology integration, and customer-centric approaches. The company primarily targets businesses seeking long-term partnerships, as well as consumers looking for high-quality, innovative products and services. Notable achievements include the successful development of landmark properties and the acquisition of key industry players, which have strengthened FrasersGroup’s market position. The company’s unique value proposition lies in its ability to combine traditional expertise with forward-thinking innovation, ensuring it remains at the forefront of its industries. By prioritizing sustainability and technological advancement, FrasersGroup continues to set benchmarks for excellence and reliability in its diverse business segments.
