Senior Digital Marketing Manager at fullscript

About Fullscript We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea. Make it easier for practitioners to access the products they trust so they can deliver better care. That simple idea grew into a platform that powers every part of care. Today, more than 125,000 practitioners use Fullscript for clinical insights, lab interpretations, patient analytics, education, and access to high-quality supplements. Over 10 million patients rely on Fullscript to stay connected to their care plans and follow through on treatment. We build tools that make care smarter and more human. Tools that save time, simplify decisions, and help practitioners stay closely connected to the people they care for. When everything they need is in one place, they can focus on what matters most: helping people get better. This is your invitation. Bring your ideas, your grit, and your care for people. Join us and shape the future of care. The Senior Digital Marketing Manager at Fullscript will lead the strategic planning, execution, and optimization of high-impact digital advertising campaigns to drive customer acquisition, retention, and engagement. This senior role will take ownership of the overall digital paid strategy across programmatic, Display Advertising, Paid Search, and Search Engine Marketing (SEM). You will oversee the full lifecycle of digital programs—from planning to performance analysis—working alongside a small team and external agency toward Fullscript’s growth objectives. The ideal candidate is a data-driven and strategic marketing leader who can balance hands-on campaign management with long-term strategic vision. You will shape Fullscript’s paid digital approach, mentor a growing team, and continuously evolve how Fullscript connects with healthcare providers online. What You'll Do • Paid Digital Strategy: Includes Paid Search, Social, and Programmatic. Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition. Ensure cohesive strategy across all channels. • Campaign Management: While hands-on execution is managed by our agency, this role will be expected to optimize, and troubleshoot digital campaigns across the marketing funnel. Leverage market-leading DSPs, Meta, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals. • Data Analysis & Insights: Analyze large data sets to pull meaningful insights related to campaign performance, and provide actionable recommendations to optimize results. Measure campaign success against KPIs to ensure maximum efficiency and ROI. • Team Collaboration & Leadership: Work closely with internal teams including marketing, creative, and data, while also managing external partners. Provide mentorship and guidance to junior team members, ensuring the effective execution of campaigns. • Client & Partner Relationships: Develop and maintain strong relationships with external partners, and cross functional stakeholders. Collaborate on strategy and planning for campaigns as part of Fullscript’s broader marketing mix. • Process Improvement: Actively contribute to the development and enhancement of Fullscript’s paid digital capabilities. Identify and implement process improvements to automate and streamline workflow to ensure efficient high-quality campaign delivery. • Budget Management: Oversee paid digital budget management, including spend delivery, invoicing, investment, and margin tracking. Help drive profitability within the department while ensuring campaign efficiency and performance. What You'll Bring • Solid experience in paid digital campaign management, with hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms. • Experience in managing $5 million+ in annual paid budgets. • Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market, with an emphasis on SEM, programmatic display, and their roles in customer engagement. • Advanced proficiency in Google Sheets and Slides to analyze campaign performance and present insights clearly. • Exceptional analytical skills with the ability to work with large data sets and derive actionable insights. • Detail-oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results. • Strong communication skills, able to work cross-functionally, and build relationships with internal and external stakeholders. • Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management. Bonus Points • Healthcare B2B and B2C experience. • Experience and frameworks to apply with A/B testing to refine campaigns and improve results. • Familiarity with performance tracking tools like Google Analytics and Looker Studio to evaluate paid digital program performance. • Experience developing and executing marketing strategies for a multi-product platform serving both SMB and Enterprise customers What we can offer you • Generous PTO and competitive pay • Fullscript’s RRSP match program for financial health • Flexible benefits package and workplace wellness program • Training budget and company-wide learning initiatives • Discount on Fullscript catalog of products • Ability to work Wherever You Work Well* Our Wherever You Work Well philosophy means Fullscript teammates get to pick their own office — whether that’s in-office, at home, or a bit of both 🐶🏡 Compensation range The salary range for this role is between $110,000 and $135,000 CAD. Fullscript shares salary ranges to support transparency and help candidates make informed decisions. The range shown reflects base salary only and does not include stock options, wellness stipends, or other benefits that are part of Fullscript’s total rewards package. Final compensation depends on experience, skills, and location. We review pay regularly to stay aligned with market data and internal equity. Benefits and total rewards may vary by region. Why Fullscript Great work happens when people feel supported, trusted, and inspired. At Fullscript, we stay curious and keep finding smarter ways to make care better. We grow together, take on new challenges, and focus on impact. We put people first, work as a team, and leave egos at the door. What to Know Before You Apply We’re grateful for the interest in joining Fullscript. To make sure your application reaches our hiring team, please apply directly through our careers page. We’re not able to respond to individual messages about open roles on email or social channels. Fullscript is an equal opportunity employer committed to creating an inclusive workplace. Accommodations are available upon request at [Upgrade to PRO to see contact]. All offers are contingent on successful background checks conducted in compliance with federal, state, and provincial laws. We use AI tools to support parts of the hiring process, including screening and reviewing responses. Final hiring decisions are always made by people and follow all applicable privacy and employment laws in Canada and the U.S. Learn More www.fullscript.com @fullscriptHQ on instagram Let’s make healthcare whole