Marketing Automation Manager at Geotab

Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news. Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketing Automation Manager who will design, build, and govern Geotab’s post-sale lifecycle automation system. If you love technology, and are keen to join an industry leader — we would love to hear from you! What you'll do: As a Marketing Automation Manager, your key area of responsibility will be translating customer lifecycle strategy into scalable, event-driven automation across onboarding, adoption, retention, expansion, advocacy, and migration programs to drive quicker adoption and revenue pipeline. You will need to work closely with Product Experience, BI, RevOps, and Customer Marketing stakeholders. To be successful in this role, you will be a self-directed professional with strong attention to detail and the ability to communicate technical concepts clearly to non-technical stakeholders. In addition, the successful candidate will have an analytical mindset with the ability to design state-based, event-driven customer journeys and manage complex CRM-integrated automation. How you'll make an impact: • Design and maintain event-based lifecycle journeys supporting onboarding, adoption, retention, expansion, advocacy, and migration initiatives. • Build, configure, deploy, and QA automated programs in Marketo, including emails, tokens, dynamic content, segmentation, and engagement logic. • Translate lifecycle strategy and customer signals into automation logic, including entry/exit criteria, branching, suppression rules, and escalation paths. • Establish and enforce automation governance standards, including naming conventions, QA processes, frequency management, and documentation. • Partner with Product Experience, BI, and RevOps to operationalize validated signals and cohorts into scalable lifecycle programs. • Monitor performance of lifecycle automation and recommend optimizations based on engagement, progression, and commercial outcomes. • Support critical customer initiatives (e.g., migrations, platform changes) with controlled cadence, customer-safe automation, and escalation logic. • Provide guidance and enablement to Customer Marketing stakeholders on using lifecycle automation systems within defined guardrails. • Identify opportunities for improving CRM and MAP infrastructures to improve: the quality of data captured; process flows; future enhancements What you'll bring to the role: • 3-5 years owning and building lifecycle automation programs in Marketo or equivalent platforms. • Advanced hands-on experience with Marketo, including multi-step programs, engagement streams, tokens, dynamic content, and QA/troubleshooting. • Strong understanding of CRM-integrated automation (e.g., Salesforce), including data flow, sync behavior, and segmentation logic. • Ability to design state-based, event-driven customer journeys, not just batch or calendar-based campaigns. • Analytical mindset with the ability to interpret automation performance and identify improvement opportunities. • Strong attention to detail and risk awareness, particularly for high-impact lifecycle programs. • Ability to collaborate cross-functionally and communicate technical concepts clearly to non-technical stakeholders. • Organized, self-directed, and comfortable operating in a global, multi-stakeholder environment. If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. This posting is for an existing vacancy. Why job seekers choose Geotab: Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program *The above are offered to full-time permanent employees only How we work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology! We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [Upgrade to PRO to see contact]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice. The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check. Hiring Range$101,000—$132,000 CAD