VP Marketing at Gorgias

We believe conversations will become the #1 way to shop. At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift. Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before. To win, we focus relentlessly on: - Quality: conversations that feel authentic and on-brand. - Experience: effortless shopping from chat to checkout. - Re-engagement: personal, 1-1 dialogue instead of noisy marketing. The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood. Join us to make Conversational Commerce real. OUR PRODUCT: THE CONVERSATIONAL COMMERCE PLATFORM FOR SHOPIFY We’ve built the #1 helpdesk for Shopify, powering over 16,000 merchants worldwide. Now, we’re building the future of ecommerce: an AI agent that helps brands sell, support, and engage customers through conversations. Over 2,500 merchants already use our AI agent to automate support, improve service quality, and scale faster. Next, we’re expanding the AI agent to help shoppers find what they want, turning every chat into a shopping experience. This is the foundation of Conversational Commerce, where every customer interaction becomes personal, seamless, and revenue-driving. Historically, most of our customers were SMBs and mid-market merchants. But that’s changing fast: we’re now winning much larger merchants, including recent deals over $400K per year. See how brands like Timbuk2, Steve Madden, and MrBeast use Gorgias to power their growth here [Upgrade to PRO to see link] Try our AI agent on Sol de Janeiro soldejaneiro.com, and our Helpdesk back end here [Upgrade to PRO to see link] COMPANY STATS - TAM: $5B - Helpdesk: $140M - Support agent: $860M - Shopping assistant: $4B - ARR: $89M (+25% YoY) - Funding: $101.5M total - Latest round was Mar 2024: $29M Series C-2 (SaaStr, Alven, Amplify, Horsley Bridge, Shopify, Sapphire, CRV, Transpose) - Team: 365 people WHY WE’RE HIRING A VP MARKETING Successful ecommerce AI company seeks a fearless marketing leader to elevate our story and transform the industry. We've built an exceptional product. Now we want to tell its story with the same excellence. You'll deeply understand the product, how it works, how to set it up, and how it delivers value. This will put you in a unique position to educate merchants on why customers want to shop through conversations, and how they can make it happen with Gorgias. Our customers and team span the globe, so you'll need to be collaborative, curious, and empathetic. If you're ready to lead this transformation, this is your chance to own a defining success and make a career-defining impact. YOUR MISSION Own the narrative and positioning of Gorgias’ Conversational Commerce platform. Translate product innovation into market impact. Your mission: make Gorgias synonymous with AI-driven customer and sales conversations by defining the category, crafting the story, and driving adoption across all segments. - Product marketing - Define clear, differentiated positioning and messaging across the Gorgias product portfolio. - Educate merchants on why they should invest on Conversational Commerce now, and how to do it - Partner with Product and Sales to launch new products and capabilities. - Build our content engine to power enablement, storytelling, and thought leadership. - GTM acceleration - Distribute our product narrative through the 100+ events we organize each year, including our customer conference [Upgrade to PRO to see link] in LA. - Partner with Demand Gen and Sales to develop targeted plays for each segment. - Drive adoption and expansion in mid-market and enterprise. - Define metrics and frameworks to track awareness, consideration, and adoption across the funnel. YOUR TEAM The role reports to Co-founder & CEO, Romain Lapeyre [Upgrade to PRO to see link] Our Marketing Team: 17 people, 4 direct reports - Maxime Sutra [Upgrade to PRO to see link] (Director, Demand Generation) - Matilda Lee [Upgrade to PRO to see link] (Manager, Product Marketing) - Guillaume Aubert [Upgrade to PRO to see link] (Sr. Manager, Marketing Ops) Our Executive Team: - Co-founder & CEO, Romain Lapeyre [Upgrade to PRO to see link] - Chief Financial Officer, Kunal Agarwal [Upgrade to PRO to see link] - SVP Engineering, PA Masse [Upgrade to PRO to see link] - VP Product, Max Pruvost [Upgrade to PRO to see link] - VP Design, Bora Shehu [Upgrade to PRO to see link] - VP Sales, Josh Roth [Upgrade to PRO to see link] - VP People, Adeline Bodemer [Upgrade to PRO to see link] - VP Marketing, hiring! WHY YOU SHOULD OR SHOULDN’T JOIN - You’re passionate about Conversational Commerce & you envision a world where you can shop by talking to brands online, instead of just always browsing. - You care deeply about product: in another life you could have been a Product Manager. - You’re both strategic and hands-on. That’s core to how we operate. - You’re an enthusiastic AI adopter. We believe AI is reshaping both commerce and the marketing profession. - You’re open to semi-frequent in-person travel to NYC. CONTEXT: MARKETING AT GORGIAS Gorgias marketing has historically been demand-gen led, fuelling strong SMB growth. As we evolve toward Conversational Commerce, our biggest opportunity is to educate merchants on how AI can transform the way their customers shop, from transactional to conversational experiences. We're now looking for a marketing leader who can turn this vision into clear positioning, compelling narratives, and effective enablement for our fast-growing mid-market and enterprise segments. We've learned a lot from past marketing leadership experiences, and each contributed to our growth. Today, we have a sharper understanding of what long-term success requires. We're open to candidates who come from either a product marketing background or from a demand generation / growth background — what matters most is a deep understanding of the product they market, strong execution instincts, and the ability to bridge vision and execution across the full funnel. AI at Gorgias At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones. The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions. We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better. AI use in Recruiting at Gorgias By submitting your application, you agree that Gorgias may collect and process your personal data for recruiting, workforce planning, and related purposes. For more information about how we process your data and your rights, please refer to our Applicant Privacy Policy [Upgrade to PRO to see link] Diversity & Inclusion at Gorgias We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making. If you need accommodations during the application or interview process, please contact us at [Upgrade to PRO to see contact].