CRM Manager at Groupon

Groupon

Prague·1w ago

ManagerFull-timeReactData ScienceGitAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a CRM Lifecycle Marketing Specialist to join our growing team at Groupon. This role focuses on designing and executing lifecycle and monetization strategies that build stronger customer relationships and boost monetization across global markets.

Key Responsibilities

→Design and execute lifecycle and monetization strategies in alignment with key business goals, supporting customer acquisition, retention, and reactivation.
→Own and manage end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence.
→Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages.
→Collaborate with product, development, and marketing teams to ensure CRM tools and tactics are seamlessly integrated into broader initiatives.
→Utilize tools like Bloomreach to create personalized, automated journeys that drive engagement and revenue growth.
→Lead A/B tests and campaign performance tracking, providing insights and recommendations to continuously improve CRM strategy and effectiveness.
→Incorporate AI tools where useful to enhance personalization, streamline execution, and support day-to-day CRM workflows.

Requirements

✓3–5 years of experience in CRM or a similar role, ideally within e-commerce, digital-based businesses.
✓Hands-on experience with CRM tools/platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable).
✓Comfortable using AI tools as part of daily work to improve efficiency, creativity, and analysis.
✓Solid understanding of strategy, lifecycle marketing, and customer segmentation (e.g., RFM models, behavioural triggers).
✓Familiarity with UX & CRM KPIs and how to use them to measure and improve performance (e.g., retention rate, open/click/conversion rates, reactivation rate, etc.).
✓A test-and-learn mindset and willingness to iterate based on performance data.
✓Excellent project management and cross-functional collaboration skills.
✓Clear communicator with a user-first mindset and strong attention to detail.
✓Ability to collaborate effectively with data science and AI teams to integrate AI capabilities into both CRM strategies and UX design processes for a seamless and data-driven customer experience.