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SeniorFull-timeRustGit
Salary Range
$26,520 - $35,880 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities
- →Act as the primary digital marketing partner for European marketing stakeholders
- →Translate European campaign objectives into data-driven, multi-channel digital strategies
- →Ensure alignment between global digital standards and regional campaign needs
- →Provide digital expertise across paid channels and marketing automation platforms
- →Lead end-to-end digital activation of European campaigns across paid media, ABM, email marketing, web optimisation, retargeting and nurture journeys
- →Execute campaigns across search, social, display and programmatic channels
- →Manage and optimise ABM platforms, including Demandbase
- →Collaborate with regional teams to define target account lists and buying groups
- →Develop personalised, multi-touch ABM journeys across digital channels
- →Ensure campaigns are delivered on time, within budget and aligned with KPIs
- →Drive localisation and optimisation strategies for European markets
- →Build strong working relationships with European region and country marketing leads
- →Act as a trusted advisor on digital best practice
- →Align global digital capabilities with regional business objectives
- →Manage expectations across global and regional stakeholders
- →Communicate performance results and strategic recommendations clearly
- →Define and align KPIs to business objectives including channel metrics, pipeline, revenue and engagement
- →Analyse campaign performance data and continuously optimise digital programs
- →Deliver regular reporting and actionable insights to global and regional stakeholders
- →Ensure GDPR and European data compliance requirements are met
Requirements
- ✓Proven experience in digital marketing with a focus on European markets
- ✓Strong expertise in paid media, ABM platforms, and marketing automation
- ✓Experience with Demandbase or similar ABM platforms
- ✓Deep understanding of GDPR and European data compliance
- ✓Excellent strategic thinking and analytical skills
- ✓Strong communication and stakeholder management abilities
- ✓Experience working within a global matrix structure
- ✓Ability to lead cross-functional teams and manage complex campaigns
