Senior Product Marketing Manager, GTM Readiness at Humaninterest

Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits. More than half of all working Americans are not saving enough for their future. Too often, it’s because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium-sized businesses to offer employees a path to financial independence through retirement savings. We’re a high-growth fintech company changing the retirement industry. We are backed by a number of investors. This includes funding from Marshall Wace and Baillie Gifford, as well as top investors such as BlackRock, TPG (The Rise Fund), SoftBank, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and more. About the role The Senior Product Marketing Manager will serve as a strategic orchestrator who builds cross-functional partnerships to align product roadmaps with organizational readiness, ensuring every launch has the visibility and lead time needed for maximum market impact. The successful candidate hates surprises—they’re constantly planning and communicating to share information so that stakeholders have the information they need exactly when they need it. We’re looking for someone who doesn’t wait for an invite to the meeting—they schedule it; they’re a proactive partner who naturally digs for info and stays persistently engaged with product teams to make sure marketing never gets left out of the loop. The successful candidate writes project plans more detailed than ChatGPT and Google Gemini combined. Beyond mere coordination, the ideal candidate knows when to be a diplomat and when to put their foot down and be a savage to get things done. You understand that a feature isn't "done" until the sales team can pitch it and the support team can troubleshoot it. By embedding yourself early in the development lifecycle, you will transform our launch culture from reactive to intentional. You possess the grit to navigate shifting deadlines and the EQ to influence roadmaps without formal authority. Ultimately, your work ensures that our innovation is matched by our preparation, turning every product update into a predictable, scalable win for the entire company. About the team Reporting to the Director of Corporate Marketing with a strategic dotted line to the Product Marketing Director, this is an individual contributor role built for a high-velocity operator. You won’t just be a member of the Corporate Marketing team; you will be the connective tissue between our most technical squads and our outward-facing GTM engines. This isn't a role for someone who waits to be told what’s coming next. You will showcase cross-functional leadership by embedding yourself with high-functioning teams across Customer Ops, PR, Content, and Partner Marketing. You are the "mission control" for our product's reputation. Success here requires the agility to pivot when data shifts, the grit to hold teams accountable to deadlines, and the communication skills to ensure leadership is never caught off-guard. We are solving massive goals that require radical frankness—we give, receive, and apply direct feedback because our mission is too important for anything less.Given our rapid pace (i.e., 24,791 mph), you'll need to thrive amidst constant change while consistently delivering successful, high-quality outcomes. What you get to do every day • Own the GTM Operating System: Architect and lead the end-to-end go-to-market process, transforming raw product features into coordinated, high-impact market launches • Embed with Product Squads: Serve as the primary marketing liaison within product development cycles to gain early roadmap visibility and eliminate "last-minute" launch surprises • Negotiate Roadmap Readiness: Use your influence to align product ship dates with organizational readiness, ensuring Enablement and Training teams have sufficient lead time to certify stakeholders • Orchestrate Cross-Functional Tiger Teams: Lead regular syncs between Product, Content, and Enablement to ensure messaging is locked, assets are built, and the field is prepared long before "Go-Live." • Draft the Launch Blueprint: Develop comprehensive project plans and readiness checklists that track every dependency, from technical beta testing to internal sales certification • Translate Product Value: Partner with Content teams to turn technical specifications into compelling, customer-centric narratives that drive adoption and competitive differentiation • Audit Stakeholder Readiness: Act as the final "gatekeeper" for launches, verifying that Sales, Support, and Customer Success teams have the knowledge and tools required to support new releases • Measure Launch Velocity: Track and report on the effectiveness of launch initiatives, using data to refine our GTM playbook and improve time-to-market efficiency • Other duties as assigned. What you bring to the role • 7-10 years of product marketing or product management experience • Experience with Google suite of products • Mastery of complex project management tools and methodologies, with the ability to manage multiple launch tiers and shifting dependencies simultaneously • Ability to understand deep technical product features • Proven ability to work autonomously and collaboratively, managing deadlines and prioritizing tasks with a high degree of ownership and self-sufficiency Nice to have • GTM Framework Proficiency: Expert-level mastery of product marketing frameworks (e.g., Pragmatic Institute, SiriusDecisions, or similar) to categorize launch tiers and define commercial readiness • Experience in a regulated industry like finance or fintech, demonstrating a foundational knowledge of compliance requirements and the ability to navigate them effectively • Familiarity with 401(k) and/or financial services products • Bachelor’s degree in Business, Marketing, or a related field • Experience at a fast-paced, high-growth startup/SaaS company • Familiarity with 401(k) and/or financial services products Why you will love working at Human Interest Human Interest is tackling one of our country's biggest challenges - closing the retirement gap. You'll be instrumental in architecting and scaling solutions that bring financial security to employees at small and medium-sized businesses nationwide. We’ve made significant progress, but there is still growth ahead, offering you a unique opportunity to solve complex problems, drive innovation, and advance your career alongside a dedicated, mission-driven team. We value hard work and recognize that our team's contributions are key to our continued success. Join Human Interest and make a lasting impact by shaping the future of retirement. Our operating principles define how we work together as a team. They reflect Human Interest’s unique view on what’s important and what’s right. Documenting this core aspect of our culture helps employees make good decisions on their own. It also helps candidates considering career opportunities critically evaluate whether they will thrive at Human Interest. • Customer obsession: We're all about creating amazing experiences for our customers. We put their needs first and go the extra mile to make them smile. • Long-Term Orientation: We're not just playing for today; we're building a legacy. We think big, plan strategically, and invest in our future. • Autonomous and Accountable Teams: We trust our team members to take ownership and make smart decisions. We empower you to be your best self! • An Escalating Bar for Talent and Performance: We're constantly raising the bar and challenging ourselves to be better. We believe in growth and continuous improvement. • Fundamental Optimism: We see the glass as half full (and then we fill it up with more amazing ideas!). We believe in the power of positivity and the potential for greatness. Compensation - At Human Interest, there are a number of factors that are used to determine the appropriate pay range for each position. We take into account the cost of labor for each position in various markets across the U.S. The base salary for this position spans $155,000 - $165,000 and represents the minimum in our lowest geographic region to a maximum in our highest geographic region. The salary we offer to a new employee within this range is based on their location within the U.S., their relevant job-related skills, and experience. At Human Interest, base salary is one component of the overall total rewards package. Depending on the position, additional compensation components such as bonuses, commissions, and equity may be offered. All of our employees are offered a robust suite of physical, financial, and mental wellness benefits. In compliance with applicable laws, we do not inquire about salary history, or about criminal history prior to a conditional offer of employment. Benefits - • A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees • Top-of-the-line health plans, as well as dental and vision insurance • Competitive time off and parental leave • Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness • Lyra: Enhanced Mental Health Support for Employees and dependents • Carrot: Fertility healthcare and family forming benefits • Candidly: Student loan resource to help you and your family plan, borrow, and repay student debt • Monthly work-from-home stipend; quarterly lifestyle stipend • Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie. We’re a great place to work (but don’t take our word for it) Here’s a list of our awards and accolades: • Certified as a Great Place To Work® (2023-2025) • Fortune Best Place to Work in the Bay Area (2024) • Best Places to Work by Built In (2023-2024) • America’s Best Startup Employers by Forbes (2020-2022, 2024) • A Top Company by Y Combinator (2020-2023) • Inc. Fastest Growing Companies (2021) Human Interest is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran or military status, pregnancy, or any other characteristics protected under federal, state, or local laws. Employment with Human Interest is at-will, meaning either you or the company may terminate employment at any time, with or without cause or notice, except as otherwise provided by law or written agreement. We are committed to making every stage of our application process fully accessible to all individuals. If you need a reasonable accommodation at any point in the process, please let us know at [Upgrade to PRO to see contact]. Protect yourself against fraud and identity theft. Apply to our open positions directly via our careers page on Greenhouse. Human Interest will never ask applicants for their financial or banking information as part of our application process. All legitimate communication will come from a @humaninterest.com email address. If you have questions, please reach out to us directly at [Upgrade to PRO to see contact] Please note Human Interest does not accept unsolicited resumes from any source other than directly from candidates. We will not consider resumes from vendors, including and without limitation search firms, staffing agencies, fee-based referral services, and recruiting agencies. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records. We comply with CCPA guidelines. See more: [Upgrade to PRO to see link]