Loading...
SeniorFull-timeGitAI
Salary Range
$48,620 - $65,780 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Commercial Marketing Manager to support the execution of high-performing campaigns across a portfolio of global B2B events. This role focuses on generating high-quality leads and supporting sales conversion in the cybersecurity, fintech, and tech sectors.
Key Responsibilities
- →Lead on the execution of multi-channel campaigns (email, content, digital, automation)
- →Build audience segments and automations in CRM (Salesforce, Eloqua, or equivalent)
- →Collaborate with brand, attendee marketing, and sales teams to align marketing activity with pipeline goals
- →Report on campaign performance and provide insight-based recommendations for optimisation
- →Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks
- →Identify trends and opportunities for repurposing campaign assets across the portfolio
- →Support development of future marketing strategies based on campaign analysis and commercial performance
Requirements
- ✓Experience in executing multi-channel marketing campaigns
- ✓Proficiency with CRM systems like Salesforce or Eloqua
- ✓Strong understanding of marketing automation and data segmentation
- ✓Ability to report on campaign performance and provide insights
- ✓Experience with AI tools for content production
- ✓Commercially driven mindset with focus on revenue targets
Free to sign up. Takes 30 seconds.
About InformaGroupPlc
InformaGroupPlc is a leading provider of information, analytics, and events solutions, operating primarily within the business-to-business (B2B) sector. The company leverages its deep industry expertise to deliver actionable insights and networking opportunities to professionals across various industries. While the exact founding date and location are not explicitly stated in the name, the "GroupPlc" designation suggests a well-established, international organization with a structured corporate framework. InformaGroupPlc focuses on connecting businesses with the knowledge and connections they need to thrive in competitive markets. The company offers a range of products and services, including industry reports, market research, conferences, and digital platforms tailored to specific sectors such as pharmaceuticals, technology, and finance. Key features of their offerings include data-driven analytics, expert-led events, and subscription-based content that helps organizations stay ahead of industry trends. Their target audience consists of corporate executives, decision-makers, and professionals seeking to enhance their strategic planning, operational efficiency, and professional development. By providing targeted, high-quality information, InformaGroupPlc serves as a trusted partner for businesses aiming to navigate complex market dynamics. Notably, InformaGroupPlc has built a strong reputation for its ability to deliver high-impact events and insights that foster innovation and collaboration. The company’s market position is reinforced by its extensive network of industry experts and its commitment to delivering reliable, forward-thinking content. Its unique value proposition lies in combining deep sector-specific knowledge with scalable solutions, enabling clients to make informed decisions and drive growth in an increasingly competitive global landscape.
