Loading...
Digital Marketing Manager/ Audience Development Manager at InformaGroupPlc
InformaGroupPlcAmsterdam, NH, nl·2d ago
SeniorFull-timeGit
Salary Range
$60,112 - $81,328 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an Audience Development Manager to join our team in Amsterdam, Netherlands. This role focuses on growing and engaging digital audiences through strategic planning and campaign execution.
Key Responsibilities
- →Develop and implement creative tactics like webinars, newsletters, and gated content downloads to expand our digital audience
- →Use analytics to identify new growth prospects and optimize campaigns for better performance
- →Oversee PPC and SEO efforts to drive traffic to media and directory websites
- →Develop engaging content and manage campaigns from start to finish
- →Maintain and improve directory and product websites to boost traffic and conversion rates
- →Build and refine targeted audience segments for personalized engagement
- →Work with internal teams and external partners to ensure campaign consistency
- →Track performance metrics and continuously improve efforts based on insights
- →Manage a small marketing team, fostering collaboration and high performance
Requirements
- ✓Proven experience in audience development or digital marketing
- ✓Strong analytical skills with experience in data-driven decision making
- ✓Expertise in PPC, SEO, and email marketing
- ✓Experience with webinars and content marketing initiatives
- ✓Ability to lead and develop a small team
- ✓Excellent communication and stakeholder management skills
- ✓Collaborative approach to working across departments
