Loading...
SeniorFull-timeGit
Salary Range
$42,432 - $57,408 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities
- →Develop and execute year-round marketing campaigns, aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives.
- →Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.
- →Build insight-based campaigns which rely on strong content themes to showcase the expertise and knowledge of the integrated tech portfolio.
- →Work on making the Omdia website the central point of all content-led, insights-driven lead generation campaigns, owning the development of copy, calls to action, and customer journey for marketing campaigns, based on target customer segments, campaign goals, and desired results.
- →Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.
- →Maintain internal relationships (SEM, SEO, design, web dev teams etc.) and external relationships with relevant vendors and partners.
- →Interpret and analyze marketing/advertising campaign results and data; test, monitor, analyze and optimize according to KPIs; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
- →Analyze and report trends over time and use these insights to build more effective campaigns.
- →Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.
- →Lead marketing initiatives for events such as webinars, trade shows, and conferences, focusing on driving brand awareness and generating high-quality leads.
- →Collaborate closely with SDR and sales teams to ensure leads are high-quality and aligned with target customer profiles.
Requirements
- ✓Proven experience in marketing campaign management and execution.
- ✓Strong understanding of digital marketing channels and tactics.
- ✓Experience with data analysis and KPI tracking.
- ✓Excellent communication and collaboration skills.
Free to sign up. Takes 30 seconds.
