Sr. Integrated Growth Marketing Manager at Intuitive

  Primary Function of Position The Sr. Integrated Growth Marketing Manager leads the planning, development, and execution of impactful, integrated growth marketing strategies and programs that build awareness, enhance reputation, and drive demand across the Intuitive portfolio. This role is defined by a strong ability to create audience-centric communications that deliver the right message, in the right place, at the right time, for both customers and patients. Success in this role requires deep expertise in program strategy, development, and activation, along with the ability to integrate effectively across global teams and amplify efforts across key communications channels—including executive communications, employee communications, brand, digital, events, PR, and sales—to deliver a seamless customer experience and accelerate growth. Essential Job Duties Define global communications objectives, audience segmentation, strategies, tactics, assets, creative deliverables, timelines, and ROI frameworks to advance growth marketing priorities.  Drive audience-centric integrated growth marketing initiatives with limited oversight, orchestrating efforts across paid, earned, shared, and owned channels.  Act as a subject matter expert in integrated marketing communications, bringing deep knowledge of audience strategy, multichannel campaign development, performance measurement, industry trends, and growth opportunities.  Develop growth marketing plans and content briefs prioritized aligned to priority audiences, channels, and business objectives to shape editorial and campaign output.  Lead omnichannel campaign development and execution in close collaboration with channel and regional teams across digital, email, web, OOH, nurture, events, and more.  Measure, optimize, and communicate campaign impact and effectiveness, translating performance into actionable insights and recommendations.  Partner cross-functionally with brand and creative, product marketing, regional and in- country marketing, and other stakeholders to define and deliver audience- and channel- specific content.  Use data and testing to prioritize, evaluate, and optimize integrated growth marketing programs for maximum business impact.  Monitor and analyze program performance through qualitative and quantitative inputs to drive continuous learning and ongoing optimization.  Demonstrate a collaborative, one-team mindset and build strong partnerships across functions and geographies