Consumer Insights Lead at Life360

About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com. Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. About the Job We are looking for a Consumer Insights Lead to serve as the definitive Voice of the Family within Life360. This is not a traditional, siloed research role. Reporting to the Head of Product Marketing, you will be a strategic voice embedded within the overall Marketing organization. Your mission is two-fold: First, to lead high-stakes strategic research that defines our product roadmap and annual planning. Second, to be a Strategic Multiplier—building the tools, AI-driven frameworks, and "Lean Research" templates that empower our PMMs (both in the US and internationally) to become market experts in their own right. You will be a critical partner to our International PMM ensuring our global expansion is rooted in deep, localized family insights. The US-based salary range for this position is $133,000 - 197,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. What You’ll Do Discovery Strategy & Research Planning • Lead the discovery and planning cycle each quarter, partnering with PMM leadership to identify "big unknowns" and prioritize research efforts. • Architect the research methodologies in partnership with Product Marketing to help solve key business challenges and product decisions. • Partner with International PMM to conduct research in key markets, decoding cultural nuances in "family safety" to inform localized go-to-market plans. Research Enablement & Architecture • Develop our playbook for "Lean Research" with templates for briefs, survey design, and 1:1 interview guides to ensure consistency and quality. • Act as a player-coach to PMMs, teaching them how to execute their own rapid-cycle testing so the team stays agile. • Spearhead the adoption of AI and LLM tools to automate the synthesis of NPS, App Store reviews, and transcripts into actionable narratives. • Own the operations and ROI for internal platforms (Morning Consult Brand Tracker, UserTesting.com, SurveyMonkey), ensuring they are optimized for US and international teams. Qualitative Discovery & The "Inner Circle" • Program manage our qualitative program, facilitating 1:1 interviews and focus groups with Life360 Members to stay ahead of evolving family needs. • Lead the analysis of App Store reviews and NPS data, turning raw feedback into monthly "Voice of the Family" reports that influence the product roadmap. • Own the development of our behavioral and family lifecycle segmentation, defining how Life360 delivers value at every stage of parenting. Quantitative Rigor & Market Intelligence • Lead high-impact quantitative research, including Van Westendorp, MaxDiff, and Conjoint analysis to support the evolution of our roadmap and commercial strategies. • Act as the internal authority on survey logic and data integrity, ensuring every quantitative signal is statistically sound. • Partner closely with Data Science and Analytics teams to synthesize 'stated' consumer data (from surveys) with 'observed' behavioral data (in-app metrics), creating a holistic, data-backed view of the Life360 member. • Conduct market intelligence and opportunity analysis alongside PMM maintain a global view of the competitive landscape to drive the annual planning cycle. What We’re Looking For • Minimum 7-10 years experience with proven track record in a high-growth environment, ideally within subscription/SaaS and Consumer Hardware ecosystems. • Expert-level proficiency in advanced quantitative models (Van Westendorp, MaxDiff, Conjoint) and qualitative discovery that uncovers the "why" behind family behavior. • A world-class storyteller capable of translating complex, multi-source data points into sharp, high-impact narratives that drive macro-level alignment and long-term roadmap planning • An high-velocity operator who thrives in "lean" environments, with a bias toward action and the ability to deliver 80/20 insights in days, not months. • Passion for democratizing research by building the "Lean Research" templates and coaching PMMs to run their own tactical tests without sacrificing data integrity. • Proven ability to partner with International teams to decode cultural definitions of "family safety" and inform localized market-entry strategies. • High comfort in using AI workflows and modern tech stacks (UserTesting.com, SurveyMonkey) to automate the synthesis of NPS, transcripts, and reviews—drastically reducing the time from data to discovery. • Self-sufficiency in navigating data visualization and analytics tools such as Tableau, Looker, or Amplitude to interpret member performance dashboards and triangulate research findings with real-time business health • Deep experience in defining behavioral and lifecycle segmentations that go beyond demographics to identify the "Jobs-to-be-Done" for families at every life stage. • The ability to translate consumer sentiment into insights to support business cases, including market sizing (TAM/SAM/SOM), opportunity analysis, and annual planning bets. • A track record of successful cross-functional collaboration using data to challenge assumptions and influence high-stakes pivots across Product, Marketing, and Engineering. Our Benefits • Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products Life360 Values Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference • Be a Good Person - We have a team of high integrity people you can trust. • Be Direct With Respect - We communicate directly, even when it’s hard. • Members Before Metrics - We focus on building an exceptional experience for families. • High Intensity, High Impact - We do whatever it takes to get the job done. Our Commitment to Diversity We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work. We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.