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ManagerFull-time
Salary Range
$70,720 - $95,680 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Marketing Operations and Strategy Manager to join our team at Lyft. This role focuses on ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning.
Key Responsibilities
- →Develop and implement marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.
- →Evaluate, implement, and manage the marketing technology stack, including CRM, marketing automation platforms, and CMS.
- →Design, streamline, and refine marketing processes to improve productivity, efficiency, and cross-team collaboration.
- →Develop, manage, and monitor the marketing budget, including tracking budget vs forecast and providing financial reports to management.
- →Analyze marketing campaign performance data, generate reports for stakeholders, and provide data-driven insights and recommendations for improvement.
- →Act as a liaison between marketing and other departments to ensure alignment on goals and efforts.
- →Train and support marketing staff, and provide internal support and training on marketing platforms.
Requirements
- ✓5+ years of experience in operations or strategy, ideally within Marketing and within technology.
- ✓Demonstrated skills in planning and strategic thinking. Experience in annual planning a plus.
- ✓Strong analytical and data-driven decision-making skills.
- ✓Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.
- ✓Excellent project management skills, including the ability to manage timelines and resources.
- ✓Strong communication and collaboration skills.
- ✓Budgeting and financial management skills.
Benefits
- ★Extended health and dental coverage options, along with life insurance and disability benefits
- ★Mental health benefits
- ★Family building benefits
- ★Child care and pet benefits
- ★Access to a Lyft funded Health Care Savings Account
- ★RRSP plan to help save for your future
- ★Flexible paid time off policy
- ★Paid parental leave
- ★Subsidized commuter benefits
