Marketing Operations Specialist at Maintainx

Maintainx

North America·1w ago

Mid LevelFull-timeGo

Salary Range

$68,000 - $92,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Marketing Operations Specialist to join MaintainX, a leading Asset and Work Intelligence platform. This role is critical in ensuring our marketing engine runs smoothly through process automation, data accuracy, and campaign optimization.

Key Responsibilities

→Administer, optimize, and troubleshoot HubSpot Marketing Hub and its integration with Salesforce CRM.
→Partner with RevOps to ensure seamless data flow between systems and accurate reporting.
→Maintain database integrity across all systems, conduct channel field analysis and cleanup, enrichment, and compliance with GDPR and CAN-SPAM.
→Develop and maintain dashboards and reports in HubSpot and Salesforce to measure marketing performance, attribution, and ROI.
→Support demand generation campaigns with audience segmentation, automation setup, and performance tracking.
→Ensure campaign tagging, UTM structures, and data capture align with our analytics framework.
→Document and evolve marketing operations processes to scale with company growth.

Requirements

✓2-4 years of experience in marketing operations, demand generation, or revenue operations.
✓Hands-on experience with HubSpot (required) and Salesforce CRM (required).
✓Strong understanding of lead lifecycle management, campaign attribution, and data governance.
✓Proficiency in Excel or Google Sheets; familiarity with BI tools (Looker, Tableau) is a plus.
✓Strong analytical and problem-solving skills with an eye for detail and accuracy.
✓Excellent communication and collaboration skills across marketing, sales, and operations teams.
✓Experience with workflow automation tools (e.g., Zapier, Workato) and database management preferred.